Brandwave

Firman vs Westinghouse:Which is more popular?

In September 2026, Westinghouse had more branded searches than Firman among portable generator brands worldwide. Westinghouse had about 110,000 branded searches, while Firman had 22,200. Westinghouse made up 9.8% of all portable generator brand searches we track, and Firman accounted for 2%. When we asked ChatGPT and Google AI Overviews about portable generator brands, Westinghouse appeared in all five answers and Firman in none.

Among portable generator brands worldwide in September 2026

Who do people search for more?

Westinghouse, about 5 searches for every 1 for Firman

Westinghouse 110K searchesFirman 22.2K searches

Who does AI mention more?

Westinghouse, mentioned in every answer we collected

Westinghouse in 5 of 5Firman in 0 of 5

Who does AI recommend more?

Westinghouse, the only one of the two named

Westinghouse first in 4Firman never named

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Top portable generator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Westinghouse appeared in all five answers. Firman did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda Power Equipment1st
  2. Westinghouse2nd
  3. Champion3rd
  4. Generac4th
  5. Ryobi–
  6. Yamaha WaveRunner–
  7. Firman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Westinghouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honda Power Equipment4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Generac3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Champion3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yamaha WaveRunner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Firman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about portable generator brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Firman or Westinghouse more popular in search?

This chart shows how often people search Google for Firman and Westinghouse by name. Each line represents a brand's share of searches for all seven portable generator brands we track, month by month, from English-language searches worldwide.

Firman and Westinghouse among portable generator brands worldwide, by month

Share of searches by month for Westinghouse, Firman. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiHonda Power EquipmentGeneracWestinghouseYamaha WaveRunnerFirmanChampion
Oct 202558%12%12.2%12.2%3.3%2%0.22%
Nov 202568.2%9.6%8.2%10%2.2%1.6%0.18%
Dec 202566.3%9.4%9.7%9.7%2.6%2%0.26%
Jan 202646.8%15.9%25.2%7.5%2.5%1.9%0.16%
Feb 202657.3%11.3%13.8%11.3%3.8%2.3%0.25%
Mar 202663.8%11.2%11%9%3%1.8%0.24%
Apr 202667.6%9.4%7.8%9.5%3.6%1.9%0.25%
May 202667.3%10.5%7.3%8.8%4.1%1.8%0.23%
Jun 202665%9.6%10%8.2%5.3%1.7%0.22%
Jul 202658.2%10.6%13.4%9%7.1%1.5%0.24%
Aug 202657.6%12.4%13.3%8.9%5.8%1.8%0.23%
Sep 202659%13.6%12.1%9.8%3.3%2%0.21%

How has the Firman and Westinghouse comparison changed over the last 12 months?

3 findings

How did search popularity change for portable generator brands worldwide in September 2026?

1 change
  1. In September 2026, Westinghouse gained share of searches among portable generator brands worldwide, from 8.9% to 9.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Firman’s and Westinghouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Firman

1 branded search term

  • firman

Westinghouse

1 branded search term

  • westinghouse

How the Brand Demand Index is measured

Other head-to-heads among portable generator brands

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