Harley-Davidson vs Triumph:Which is searched more?
In September 2026, Harley-Davidson had more branded searches than Triumph among motorcycle brands worldwide. Harley-Davidson was estimated to have 2.7M branded searches compared to Triumph’s 201K, and held a 10.3% Share of Search versus Triumph’s 0.75%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Harley-Davidson or Triumph?
Compare the motorcycle brands motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Harley-Davidson, Triumph. The figures are in the table below the chart.
View monthly share of search table
| Month | Honda | Royal Enfield | Suzuki | Harley-Davidson | Kawasaki | KTM | Ducati | Yamaha Motor | Triumph |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.1% | 13.4% | 13.4% | 11% | 9% | 6% | 4% | 1.3% | 0.81% |
| Nov 2025 | 42.8% | 12.2% | 14.9% | 10% | 8.1% | 6.6% | 3.6% | 0.94% | 0.89% |
| Dec 2025 | 44.2% | 10.4% | 15.5% | 10.4% | 6.9% | 6.9% | 3.8% | 0.98% | 0.93% |
| Jan 2026 | 45% | 12% | 14.6% | 9.8% | 8% | 5.4% | 3.6% | 0.92% | 0.88% |
| Feb 2026 | 45.4% | 10.6% | 12.9% | 10.6% | 8.6% | 5.8% | 3.9% | 1.5% | 0.78% |
| Mar 2026 | 43.9% | 11.6% | 14.1% | 11.6% | 7.7% | 5.2% | 4.2% | 0.9% | 0.85% |
| Apr 2026 | 45.1% | 11.9% | 11.9% | 11.9% | 7.9% | 5.3% | 4.3% | 0.92% | 0.87% |
| May 2026 | 45.2% | 11.9% | 11.9% | 11.9% | 8% | 5.3% | 4.3% | 0.77% | 0.71% |
| Jun 2026 | 44.5% | 10.3% | 12.5% | 12.5% | 8.4% | 5.6% | 4.6% | 0.81% | 0.75% |
| Jul 2026 | 46% | 10.7% | 13.1% | 10.7% | 8.8% | 4.8% | 3.9% | 1.2% | 0.79% |
| Aug 2026 | 43.7% | 12.2% | 12.2% | 12.2% | 8.2% | 5.5% | 4.4% | 0.96% | 0.73% |
| Sep 2026 | 44.2% | 12.6% | 12.6% | 10.3% | 8.4% | 5.6% | 4.6% | 1% | 0.75% |
How has the Harley-Davidson and Triumph comparison changed over the last 12 months?
3 findings
- Harley-Davidson was ahead of Triumph in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Harley-Davidson’s estimated Share of Search among motorcycle brands worldwide moved from 11% to 10.3%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
- Across the 12 months ending September 2026, Triumph’s estimated Share of Search among motorcycle brands worldwide moved from 0.81% to 0.75%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for motorcycle brands worldwide in September 2026?
2 changes
In September 2026, Harley-Davidson lost estimated Share of Search among motorcycle brands worldwide, from 12.2% to 10.3%.
Estimated monthly branded searches for Triumph worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
Other head-to-heads among motorcycle brands
How each brand is measured
Brandwave collects information about searches that people make online using Harley-Davidson’s and Triumph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harley-Davidson
1 branded search term
- harley davidson
Triumph
1 branded search term
- triumph bike
Put your own brand in this comparison
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