Brandwave

BMW Motorrad vs Triumph:Which is more popular?

In September 2026, BMW Motorrad had more branded searches than Triumph among motorcycle brands worldwide. BMW Motorrad had about 450,000 branded searches, while Triumph had 201,000. BMW Motorrad made up 1.7% of all motorcycle brand searches we track, and Triumph accounted for 0.74%. When we asked ChatGPT and Google AI Overviews about motorcycle brands, BMW Motorrad and Triumph each appeared in two of the four answers. BMW Motorrad was mentioned before Triumph in every answer that named either.

Among motorcycle brands worldwide in September 2026

Who do people search for more?

BMW Motorrad, about 2 searches for every 1 for Triumph

BMW Motorrad 450K searchesTriumph 201K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

BMW Motorrad in 2 of 4Triumph in 2 of 4

Who does AI recommend more?

BMW Motorrad, named ahead of Triumph in 2 of 2 answers

BMW Motorrad first in 2Triumph never first

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Top motorcycle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, BMW Motorrad and Triumph were each mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. BMW Motorrad was listed before Triumph in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda1st
  2. Kawasaki2nd
  3. Suzuki3rd
  4. Harley-Davidson4th
  5. BMW Motorrad5th
  6. Ducati6th
  7. Yamaha Motor6th
  8. Triumph8th
  9. Royal Enfield9th
  10. KTM10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Honda4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kawasaki4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Suzuki3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Harley-Davidson3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Royal Enfield2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KTM2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ducati2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • BMW Motorrad2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Triumph2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Yamaha Motor1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about motorcycle brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is BMW Motorrad or Triumph more popular in search?

This chart shows how often people search Google for BMW Motorrad and Triumph by name. Each line represents a brand's share of searches for all ten motorcycle brands we track, month by month, from English-language searches worldwide.

BMW Motorrad and Triumph among motorcycle brands worldwide, by month

Share of searches by month for BMW Motorrad, Triumph. The figures are in the table below the chart.

View monthly share of searches table
MonthHondaRoyal EnfieldSuzukiHarley-DavidsonKawasakiKTMDucatiBMW MotorradYamaha MotorTriumph
Oct 202540.3%13.2%13.2%10.8%8.8%5.9%3.9%1.8%1.2%0.79%
Nov 202541.9%11.9%14.6%9.8%8%6.5%3.6%2%0.92%0.88%
Dec 202543.5%10.2%15.2%10.2%6.8%6.8%3.7%1.7%0.96%0.92%
Jan 202644.3%11.8%14.4%9.6%7.9%5.3%3.5%1.6%0.91%0.86%
Feb 202644.6%10.4%12.7%10.4%8.5%5.7%3.8%1.7%1.4%0.76%
Mar 202643.1%11.3%13.9%11.3%7.6%5.1%4.1%1.9%0.88%0.83%
Apr 202644.2%11.6%11.6%11.6%7.8%5.2%4.2%1.9%0.91%0.85%
May 202644.1%11.6%11.6%11.6%7.8%5.2%4.2%2.3%0.75%0.7%
Jun 202643.6%10.1%12.3%12.3%8.2%5.5%4.5%2%0.79%0.74%
Jul 202645%10.5%12.8%10.5%8.6%4.7%3.8%2.1%1.2%0.77%
Aug 202642.8%12%12%12%8%5.4%4.4%2%0.94%0.72%
Sep 202643.4%12.4%12.4%10.1%8.3%5.5%4.5%1.7%0.99%0.74%

How has the BMW Motorrad and Triumph comparison changed over the last 12 months?

3 findings
  • BMW Motorrad was ahead of Triumph in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BMW Motorrad’s share of searches among motorcycle brands worldwide moved from 1.8% to 1.7%, and its estimated monthly branded searches moved from 550K to 450K.
  • Across the 12 months ending September 2026, Triumph’s share of searches among motorcycle brands worldwide moved from 0.79% to 0.74%, and its estimated monthly branded searches moved from 246K to 201K.

How did search popularity change for motorcycle brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Triumph worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  2. Estimated monthly branded searches for BMW Motorrad worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BMW Motorrad’s and Triumph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BMW Motorrad

1 branded search term

  • bmw motorrad

Triumph

1 branded search term

  • triumph bike

How the Brand Demand Index is measured

Other head-to-heads among motorcycle brands

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