BMW Motorrad vs Ducati:Which is more popular?
In September 2026, Ducati had more branded searches than BMW Motorrad among motorcycle brands worldwide. Ducati had about 1.2 million branded searches, while BMW Motorrad had 450,000. Ducati made up 4.5% of all motorcycle brand searches we track, and BMW Motorrad accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about motorcycle brands, BMW Motorrad and Ducati each appeared in two of the four answers. BMW Motorrad was mentioned before Ducati in every answer that named either.
Who do people search for more?
Ducati, about 3 searches for every 1 for BMW Motorrad
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
BMW Motorrad, named ahead of Ducati in 2 of 2 answers
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Top motorcycle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, BMW Motorrad and Ducati were each mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. BMW Motorrad was listed before Ducati in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Honda1st
Kawasaki2nd
Suzuki3rd
Harley-Davidson4th- BMW Motorrad5th
- Ducati6th
Yamaha Motor6th
Triumph8th
Royal Enfield9th
KTM10th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Honda4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Kawasaki4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Suzuki3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Harley-Davidson3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Royal Enfield2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- KTM2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ducati2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- BMW Motorrad2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Triumph2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Yamaha Motor1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about motorcycle brands
4 answers
Asked ChatGPT
“Which motorcycle brand should I buy?”
Asked ChatGPT
“What are the best motorcycle brands?”
Asked ChatGPT
“What's the best motorcycle brand for a first bike?”
Searched Google, AI Overview
“motorcycle brands”
Searched Google, AI Overview
“motorcycles for sale”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is BMW Motorrad or Ducati more popular in search?
This chart shows how often people search Google for BMW Motorrad and Ducati by name. Each line represents a brand's share of searches for all ten motorcycle brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ducati, BMW Motorrad. The figures are in the table below the chart.
View monthly share of searches table
| Month | Honda | Royal Enfield | Suzuki | Harley-Davidson | Kawasaki | KTM | Ducati | BMW Motorrad | Yamaha Motor | Triumph |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 13.2% | 13.2% | 10.8% | 8.8% | 5.9% | 3.9% | 1.8% | 1.2% | 0.79% |
| Nov 2025 | 41.9% | 11.9% | 14.6% | 9.8% | 8% | 6.5% | 3.6% | 2% | 0.92% | 0.88% |
| Dec 2025 | 43.5% | 10.2% | 15.2% | 10.2% | 6.8% | 6.8% | 3.7% | 1.7% | 0.96% | 0.92% |
| Jan 2026 | 44.3% | 11.8% | 14.4% | 9.6% | 7.9% | 5.3% | 3.5% | 1.6% | 0.91% | 0.86% |
| Feb 2026 | 44.6% | 10.4% | 12.7% | 10.4% | 8.5% | 5.7% | 3.8% | 1.7% | 1.4% | 0.76% |
| Mar 2026 | 43.1% | 11.3% | 13.9% | 11.3% | 7.6% | 5.1% | 4.1% | 1.9% | 0.88% | 0.83% |
| Apr 2026 | 44.2% | 11.6% | 11.6% | 11.6% | 7.8% | 5.2% | 4.2% | 1.9% | 0.91% | 0.85% |
| May 2026 | 44.1% | 11.6% | 11.6% | 11.6% | 7.8% | 5.2% | 4.2% | 2.3% | 0.75% | 0.7% |
| Jun 2026 | 43.6% | 10.1% | 12.3% | 12.3% | 8.2% | 5.5% | 4.5% | 2% | 0.79% | 0.74% |
| Jul 2026 | 45% | 10.5% | 12.8% | 10.5% | 8.6% | 4.7% | 3.8% | 2.1% | 1.2% | 0.77% |
| Aug 2026 | 42.8% | 12% | 12% | 12% | 8% | 5.4% | 4.4% | 2% | 0.94% | 0.72% |
| Sep 2026 | 43.4% | 12.4% | 12.4% | 10.1% | 8.3% | 5.5% | 4.5% | 1.7% | 0.99% | 0.74% |
How has the BMW Motorrad and Ducati comparison changed over the last 12 months?
3 findings
- Ducati was ahead of BMW Motorrad in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BMW Motorrad’s share of searches among motorcycle brands worldwide moved from 1.8% to 1.7%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Ducati’s share of searches among motorcycle brands worldwide moved from 3.9% to 4.5%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for motorcycle brands worldwide in September 2026?
1 change
Estimated monthly branded searches for BMW Motorrad worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BMW Motorrad’s and Ducati’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BMW Motorrad
1 branded search term
- bmw motorrad
Ducati
1 branded search term
- ducati
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