How popular isDucati in search?
In August 2026, there were an estimated 1.2M branded searches for Ducati worldwide which held steady over the last 11 months. Ducati holds 5.4% estimated Share of Search among motorcycle brands worldwide and is ranked 7th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.
Honda32.9%
Harley-Davidson14.8%
Royal Enfield14.8%
Suzuki14.8%
Kawasaki9.9%
KTM6.6%
Ducati5.4%
Triumph0.89%
Yamaha Motor0.08%
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Which motorcycle brands compete with Ducati?
Share of Search by month for Honda, Harley-Davidson, Royal Enfield, Suzuki, Kawasaki, KTM, Ducati. The figures are in the table below the chart.
View monthly share of search table
| Month | Honda | Harley-Davidson | Royal Enfield | Suzuki | Kawasaki | KTM | Ducati | Triumph | Yamaha Motor |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.8% | 13.4% | 16.3% | 16.3% | 10.9% | 7.3% | 4.9% | 0.98% | 0.06% |
| Nov 2025 | 32.5% | 11.9% | 14.6% | 17.8% | 9.7% | 8% | 4.4% | 1.1% | 0.05% |
| Dec 2025 | 34% | 12.5% | 12.5% | 18.6% | 8.3% | 8.3% | 4.6% | 1.1% | 0.06% |
| Jan 2026 | 33% | 12.1% | 14.8% | 18.1% | 9.9% | 6.6% | 4.4% | 1.1% | 0.05% |
| Feb 2026 | 35.2% | 12.9% | 12.9% | 15.8% | 10.5% | 7.1% | 4.7% | 0.95% | 0.06% |
| Mar 2026 | 31.9% | 14.3% | 14.3% | 17.4% | 9.6% | 6.4% | 5.2% | 0.86% | 0.06% |
| Apr 2026 | 32.9% | 14.7% | 14.7% | 14.7% | 9.8% | 6.6% | 5.4% | 1.1% | 0.07% |
| May 2026 | 32.9% | 14.8% | 14.8% | 14.8% | 9.9% | 6.6% | 5.4% | 0.89% | 0.07% |
| Jun 2026 | 33.9% | 15.2% | 12.4% | 15.2% | 10.1% | 6.8% | 5.5% | 0.91% | 0.07% |
| Jul 2026 | 35.6% | 13.1% | 13.1% | 16% | 10.7% | 5.8% | 4.8% | 0.96% | 0.07% |
| Aug 2026 | 32.9% | 14.8% | 14.8% | 14.8% | 9.9% | 6.6% | 5.4% | 0.89% | 0.08% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.9% | 7.5M | 0% | -2.7 points | |
| 2, moved from 3rd to 2nd | 14.8% | 3.4M | +22.3% | +1.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 14.8% | 3.4M | +22.3% | +1.7 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 14.8% | 3.4M | 0% | -1.2 pointsmoved from 2nd to 4th | |
| 5, held 5th | 9.9% | 2.2M | 0% | -0.8 points | |
| 6, held 6th | 6.6% | 1.5M | +23% | +0.8 points | |
| 7, held 7th | 5.4% | 1.2M | +22% | +0.6 points | |
| 8, held 8th | 0.89% | 201K | 0% | -0.1 points | |
| 9, held 9th | 0.08% | 18.1K | +22.3% | 0 points |
1.
Honda32.9%
Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -2.7 points.
14.8%
Moved from 3rd to 2nd. 3.4M estimated branded searches, +22.3% vs prior month. Share +1.7 points.
14.8%
Moved from 4th to 3rd. 3.4M estimated branded searches, +22.3% vs prior month. Share +1.7 points.
4.
Suzuki14.8%
Moved from 2nd to 4th. 3.4M estimated branded searches, 0% vs prior month. Share -1.2 points.
5.
Kawasaki9.9%
Held 5th. 2.2M estimated branded searches, 0% vs prior month. Share -0.8 points.
6.
KTM6.6%
Held 6th. 1.5M estimated branded searches, +23% vs prior month. Share +0.8 points.
7.
Ducati5.4%
Held 7th. 1.2M estimated branded searches, +22% vs prior month. Share +0.6 points.
8.
Triumph0.89%
Held 8th. 201K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.08%
Held 9th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.
Compare search popularity between Ducati and its closest rivals
How has branded search demand for Ducati changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ducati worldwide held steady at 1.2M.
- Across the 11 months ending August 2026, Ducati’s estimated Share of Search among motorcycle brands worldwide increased from 4.9% to 5.4%.
- Across the 11 months ending August 2026, Ducati’s estimated Share of Search among motorcycle brands worldwide peaked at 5.5% in June 2026 and was lowest at 4.4% in November 2025.
How did search popularity change for motorcycle brands worldwide in August 2026?
6 changes
In August 2026, Harley-Davidson overtook Suzuki to rank 2nd among motorcycle brands worldwide, at 14.8%.
In August 2026, Royal Enfield overtook Suzuki to rank 3rd among motorcycle brands worldwide, at 14.8%.
In August 2026, KTM gained estimated Share of Search among motorcycle brands worldwide, from 5.8% to 6.6%.
In August 2026, Ducati gained estimated Share of Search among motorcycle brands worldwide, from 4.8% to 5.4%.
In August 2026, Honda lost estimated Share of Search among motorcycle brands worldwide, from 35.6% to 32.9%.
In August 2026, Suzuki lost estimated Share of Search among motorcycle brands worldwide, from 16% to 14.8%.
How is Ducati measured?
Brandwave collects information about searches that people make online using Ducati’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ducati
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Is Ducati your brand?
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