Ducati vs Harley-Davidson:Which is searched more?
In August 2026, Harley-Davidson had more branded searches than Ducati among motorcycle brands worldwide. Harley-Davidson was estimated to have 3.4M branded searches compared to Ducati’s 1.2M, and held a 14.6% Share of Search versus Ducati’s 5.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ducati or Harley-Davidson?
Compare the motorcycle brands motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Harley-Davidson, Ducati. The figures are in the table below the chart.
View monthly share of search table
| Month | Harley-Davidson | Ducati |
|---|---|---|
| Oct 2025 | 13.2% | 4.8% |
| Nov 2025 | 11.8% | 4.3% |
| Dec 2025 | 12.3% | 4.5% |
| Jan 2026 | 12% | 4.4% |
| Feb 2026 | 12.7% | 4.6% |
| Mar 2026 | 14.1% | 5.1% |
| Apr 2026 | 14.6% | 5.3% |
| May 2026 | 14.6% | 5.3% |
| Jun 2026 | 15% | 5.5% |
| Jul 2026 | 12.9% | 4.7% |
| Aug 2026 | 14.6% | 5.3% |
| Sep 2026 | — | — |
How has the Ducati and Harley-Davidson comparison changed over the last 12 months?
3 findings
- Harley-Davidson was ahead of Ducati in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ducati’s estimated Share of Search among motorcycle brands worldwide moved from 4.8% to 5.3%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 11 months ending August 2026, Harley-Davidson’s estimated Share of Search among motorcycle brands worldwide moved from 13.2% to 14.6%, and its estimated monthly branded searches held steady at 3.4M.
How did search popularity change for motorcycle brands worldwide in August 2026?
2 changes
In August 2026, Harley-Davidson overtook Suzuki to rank 2nd among motorcycle brands worldwide, at 14.6%.
In August 2026, Ducati gained estimated Share of Search among motorcycle brands worldwide, from 4.7% to 5.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Ducati’s and Harley-Davidson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ducati
1 branded search term
- ducati
Harley-Davidson
1 branded search term
- harley davidson
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.