Brandwave

How popular isMINI in search?

In September 2026, there were an estimated 1.2M branded searches for MINI worldwide which held steady over the last 12 months. MINI holds 0.24% estimated Share of Search among spinning Wheel brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Instagram99.7%
  2. MINI0.24%
  3. Hansen0.02%
  4. Yarn<0.01%
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Where does MINI compete?

MINI is ranked in 224 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Spinning Wheel brands2nd of 40.24%Shown below
Car brands47th of 850.64%Show ranking
Cornhole Boards brands4th of 41.1%Show ranking
Orange juice brands2nd of 61.2%Show ranking
Lint Roller brands3rd of 81.8%Show ranking
Study Table brands3rd of 42.1%Show ranking
Cake Stand brands3rd of 62.1%Show ranking
Honey Dipper brands3rd of 52.1%Show ranking
Bamboo Plant brands2nd of 42.1%Show ranking
Spice Jars brands2nd of 62.1%Show ranking
Dollhouse brands2nd of 82.1%Show ranking
Crib Mattress brands2nd of 52.1%Show ranking
Shin Pads brands4th of 72.1%Show ranking
Cam Lock brands2nd of 42.1%Show ranking
Plant Pots brands2nd of 42.1%Show ranking
Shin Guards brands4th of 82.1%Show ranking
Dresses For Women brands2nd of 63.1%Show ranking
Glow Sticks brands4th of 73.8%Show ranking
Crib Sheets brands4th of 74.5%Show ranking
Oven Mitts brands4th of 85%Show ranking
Dirt Bikes brands5th of 55.9%Show ranking
Christmas Ornaments brands3rd of 76.3%Show ranking
Face Roller brands2nd of 76.3%Show ranking
Rain Barrel brands3rd of 66.3%Show ranking
Paper Clips brands4th of 86.3%Show ranking
Eyebrow Razor brands2nd of 76.4%Show ranking
Jewelry Box brands3rd of 66.4%Show ranking
Air Blower brands3rd of 66.7%Show ranking
Picnic Blanket brands3rd of 66.7%Show ranking
Scrapbook brands3rd of 66.9%Show ranking
Tank Bag brands5th of 86.9%Show ranking
Fridge Magnets brands3rd of 76.9%Show ranking
Blow Torch brands3rd of 67%Show ranking
Sump Pump brands3rd of 67.1%Show ranking
Rope Lights brands3rd of 67.4%Show ranking
Rubber Mallet brands4th of 87.5%Show ranking
Grass Cutter brands2nd of 48.1%Show ranking
Charcuterie Board brands2nd of 58.2%Show ranking
Frisbee brands4th of 88.2%Show ranking
Dog Pool brands4th of 68.5%Show ranking
Dog Backpack brands4th of 78.6%Show ranking
Floor Jack brands3rd of 58.6%Show ranking
Foosball Table brands3rd of 69%Show ranking
Teddy Bear brands3rd of 79.6%Show ranking
Light Bar brands4th of 89.6%Show ranking
Table Lamp brands3rd of 79.8%Show ranking
Skip Bins brands2nd of 89.9%Show ranking
Pallet Truck brands2nd of 59.9%Show ranking
Handheld Vacuum brands2nd of 810%Show ranking
Duct Tape brands3rd of 610.1%Show ranking
Hand Vacuum brands2nd of 610.2%Show ranking
Prosecco brands2nd of 510.4%Show ranking
Beach Umbrella brands3rd of 610.4%Show ranking
Aquarium Heater brands3rd of 610.6%Show ranking
Cocktail Shaker brands2nd of 710.8%Show ranking
Paint Brushes brands3rd of 510.9%Show ranking
Dry Erase Markers brands2nd of 610.9%Show ranking
Sunflower Seeds brands2nd of 611.1%Show ranking
Colored Pencils brands2nd of 711.1%Show ranking
Dnd Dice brands3rd of 511.1%Show ranking
Hair Curler brands2nd of 511.1%Show ranking
Cream Cheese brands2nd of 811.2%Show ranking
Binder Clips brands2nd of 511.3%Show ranking
Dust Pan brands2nd of 611.4%Show ranking
Coloring Books brands2nd of 511.6%Show ranking
Portable Heater brands2nd of 511.6%Show ranking
Tarp Clips brands3rd of 511.8%Show ranking
Incense Sticks brands2nd of 311.8%Show ranking
Egg Cooker brands2nd of 812%Show ranking
Flat Iron brands2nd of 712.1%Show ranking
Zip Ties brands2nd of 512.1%Show ranking
Road Cones brands2nd of 412.1%Show ranking
Bento Box brands2nd of 512.3%Show ranking
Evaporative Cooler brands2nd of 512.4%Show ranking
Fire Extinguisher brands3rd of 612.9%Show ranking
Stunt Scooter brands2nd of 613.2%Show ranking
Quad Bike brands3rd of 513.5%Show ranking
Hockey Pucks brands2nd of 413.8%Show ranking
Digger brands2nd of 614.4%Show ranking
Flap Disc brands2nd of 815.4%Show ranking
Screw Extractor brands3rd of 815.6%Show ranking
Pipe Cutter brands3rd of 816.6%Show ranking
Block Plane brands3rd of 717.6%Show ranking
Hand Saw brands2nd of 718.1%Show ranking
Toaster Oven brands3rd of 719.1%Show ranking
Pos Machine brands3rd of 719.5%Show ranking
Cat Tracker brands2nd of 619.7%Show ranking
Portable Projector brands3rd of 620.1%Show ranking
Cement Mixer brands3rd of 720.4%Show ranking
Crock Pot brands3rd of 720.6%Show ranking
Vending Machine brands2nd of 621.1%Show ranking
Hot Glue Gun brands2nd of 621.3%Show ranking
Snap Ring Pliers brands2nd of 421.5%Show ranking
Caulk Gun brands2nd of 721.7%Show ranking
Skill Saw brands2nd of 522%Show ranking
Tire Inflator brands2nd of 722.1%Show ranking
Fridge Repairs3rd of 822.5%Show ranking
Chip Fryer brands2nd of 722.6%Show ranking
Pinball brands2nd of 522.7%Show ranking
Onion Chopper brands2nd of 822.9%Show ranking
Hose Clamps brands2nd of 323%Show ranking
Panel Saw brands2nd of 823.5%Show ranking
Power Screwdriver brands2nd of 624.6%Show ranking
Sticky Notes brands2nd of 625.6%Show ranking
Cordless Sawzall brands2nd of 625.8%Show ranking
Tech Deck brands2nd of 326.2%Show ranking
Laser Pointer brands2nd of 626.3%Show ranking
Handpan brands2nd of 626.9%Show ranking
Chain Block brands2nd of 527.5%Show ranking
Loaf Pan brands2nd of 828%Show ranking
Clamp Meter brands2nd of 828%Show ranking
Immersion Blender brands2nd of 728.2%Show ranking
Scaffold Tower brands3rd of 728.4%Show ranking
Hand Blender brands2nd of 828.9%Show ranking
Safe Box brands2nd of 429%Show ranking
Mason Jars brands2nd of 429.4%Show ranking
Jack Hammer brands2nd of 430.9%Show ranking
Portable Charger brands2nd of 731.5%Show ranking
Portable Dishwasher brands2nd of 631.6%Show ranking
Press Brake brands2nd of 331.9%Show ranking
Clothes Dryer brands2nd of 632.3%Show ranking
Deep Freezer brands1st of 532.3%Show ranking
Bike Bell brands2nd of 732.7%Show ranking
Food Chopper brands2nd of 333.5%Show ranking
Belgian Waffle Maker brands1st of 533.9%Show ranking
Hand Planer brands1st of 633.9%Show ranking
Bounce House brands2nd of 633.9%Show ranking
Pipe Wrench brands2nd of 834.5%Show ranking
Fridge Thermometer brands2nd of 734.5%Show ranking
Steam Iron brands1st of 834.8%Show ranking
Bowling brands2nd of 435.1%Show ranking
Can Opener brands2nd of 835.5%Show ranking
Weed Wacker brands1st of 835.5%Show ranking
Christmas Lights brands2nd of 535.7%Show ranking
Gear Puller brands2nd of 636.7%Show ranking
Laser Cutter brands2nd of 436.7%Show ranking
Elliptical brands1st of 637.5%Show ranking
Crane Rental brands2nd of 437.8%Show ranking
Wire Brush brands1st of 537.8%Show ranking
Pipe Bender brands2nd of 538.2%Show ranking
White Board brands2nd of 438.3%Show ranking
Projector Screen brands1st of 638.9%Show ranking
Cast Iron Skillet brands2nd of 439.1%Show ranking
Drum Machine brands2nd of 839.7%Show ranking
Grinder Discs brands1st of 539.8%Show ranking
Stick Welder brands1st of 839.9%Show ranking
Poker Chips brands1st of 439.9%Show ranking
Tape Dispenser brands1st of 640.1%Show ranking
Spot Welder brands1st of 640.6%Show ranking
Glue Sticks brands1st of 541.2%Show ranking
Food Scale brands2nd of 841.5%Show ranking
Crane Scale brands1st of 541.6%Show ranking
Blast Chiller brands2nd of 442%Show ranking
Silicone Basting Brush brands2nd of 343%Show ranking
Sanding Block brands1st of 843.4%Show ranking
Bar Fridge brands1st of 543.4%Show ranking
Arc Welder brands1st of 743.4%Show ranking
Hot Plate brands1st of 545.4%Show ranking
Golf Cart brands1st of 645.7%Show ranking
Condenser Tumble Dryer brands1st of 646.1%Show ranking
Tuner Pedal brands2nd of 446.4%Show ranking
Forestry Mulcher brands1st of 646.9%Show ranking
Cash Box brands1st of 647.7%Show ranking
Snap Clips brands1st of 747.7%Show ranking
Barrel Sauna brands1st of 448%Show ranking
Beverage Cooler brands1st of 648.5%Show ranking
Air Hockey Table brands2nd of 649.2%Show ranking
Hip Flask brands1st of 549.2%Show ranking
Shuffleboard Table brands2nd of 549.3%Show ranking
Shuffleboard brands2nd of 549.3%Show ranking
Waffle Iron brands1st of 449.7%Show ranking
Ball Valve brands1st of 449.9%Show ranking
Torch Kit brands1st of 552.3%Show ranking
Facial Steamer brands1st of 652.4%Show ranking
Excavation brands1st of 455.5%Show ranking
Hacksaw Frame brands1st of 555.9%Show ranking
Fondue Fountain brands1st of 356%Show ranking
Usb Stick brands1st of 457.3%Show ranking
Margarita Mix brands1st of 458.3%Show ranking
Roller Coaster brands1st of 458.8%Show ranking
Paint Roller brands1st of 560.6%Show ranking
Embroidery Hoop brands1st of 361.2%Show ranking
Paper Shredder brands1st of 463.1%Show ranking
Cajon Drum brands1st of 463.2%Show ranking
Whiteboard Markers brands1st of 463.4%Show ranking
Ice Roller brands1st of 363.7%Show ranking
Lotion Dispenser brands1st of 565.4%Show ranking
Countertop Dishwasher brands1st of 368.1%Show ranking
Trombone brands1st of 768.5%Show ranking
Volleyball Net brands1st of 470.4%Show ranking
Pill Cutter brands1st of 371%Show ranking
Locking Carabiner brands1st of 371.8%Show ranking
Dustpan And Brush brands1st of 372.5%Show ranking
Baseball Bats brands1st of 372.8%Show ranking
Beeswax Candles brands1st of 673.7%Show ranking
Measuring Jug brands1st of 475.5%Show ranking
Exercise Ball brands1st of 676.3%Show ranking
Bbq Grill brands1st of 377%Show ranking
Bench Vise brands1st of 677.3%Show ranking
Himalayan Salt Lamp brands1st of 477.7%Show ranking
Fountain Pump brands1st of 478.7%Show ranking
Bread Pans brands1st of 379.1%Show ranking
Beer Glasses brands1st of 480.2%Show ranking
Hole Punch brands1st of 680.2%Show ranking
Flip Chart brands1st of 380.3%Show ranking
Paint Booth brands1st of 381.3%Show ranking
Disc Golf brands1st of 582%Show ranking
Jewelry Cleaner software1st of 682.7%Show ranking
Bee Hive brands1st of 383%Show ranking
Lint Brush brands1st of 383.1%Show ranking
Receipt Printer brands1st of 484%Show ranking
Shaker Bottle brands1st of 487.8%Show ranking
Toggle Clamps brands1st of 590.9%Show ranking
Sandblaster brands1st of 591.4%Show ranking
Yoga Ball brands1st of 391.8%Show ranking
Oxy Acetylene Torch brands1st of 393.8%Show ranking
Ping Pong Table brands1st of 794.8%Show ranking
Ratchet Straps brands1st of 695.4%Show ranking
Pinball Machine brands1st of 495.6%Show ranking
Boogie Board brands1st of 397.1%Show ranking
Puff Pastry brands1st of 397.8%Show ranking
Conveyor brands1st of 398.8%Show ranking
Spray Booth brands1st of 399.5%Show ranking
Beverage Fridge brands1st of 399.8%Show ranking

Which spinning Wheel brands compete with MINI?

MINI against spinning Wheel brands worldwide, by month

Share of Search by month for Instagram, MINI. The figures are in the table below the chart.

View monthly share of search table
MonthInstagramMINIHansenYarn
Oct 202599.7%0.24%0.02%<0.01%
Nov 202599.7%0.24%0.02%<0.01%
Dec 202599.7%0.24%0.02%<0.01%
Jan 202699.7%0.24%0.02%<0.01%
Feb 202699.7%0.24%0.02%<0.01%
Mar 202699.7%0.24%0.02%<0.01%
Apr 202699.7%0.24%0.02%<0.01%
May 202699.7%0.24%0.02%<0.01%
Jun 202699.7%0.24%0.02%<0.01%
Jul 202699.7%0.24%0.02%<0.01%
Aug 202699.7%0.24%0.02%<0.01%
Sep 202699.7%0.24%0.02%<0.01%

  1. 1.Instagram

    99.7%

    Held 1st. 506M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.MINI

    0.24%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Hansen

    0.02%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Yarn

    <0.01%

    Held 4th. 880 estimated branded searches, -32.3% vs prior month. Share 0 points.

Compare search popularity between MINI and its closest rivals

Every comparison with MINI

How has branded search demand for MINI changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for MINI worldwide held steady at 1.2M.
  • Across the 12 months ending September 2026, MINI’s estimated Share of Search among spinning Wheel brands worldwide held steady at 0.24%.

How did search popularity change for spinning Wheel brands worldwide in September 2026?

  1. Estimated monthly branded searches for Hansen worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.

  2. Estimated monthly branded searches for Yarn worldwide fell 45% over 12 measured months, from 1.6K to 880 in September 2026.

How is MINI measured?

Brandwave collects information about searches that people make online using MINI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mini

How the Brand Demand Index is measured

Who owns MINI?

MINI is owned by BMW. Brandwave also tracks BMW, owned by the same company, worldwide.

Do you work for MINI? To request corrections or removal please contact us via our support page and we will be happy to assist.

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