MG vs MINI:Which is searched more?
In September 2026, MG had more branded searches than MINI among car brands worldwide. MG was estimated to have 2.2M branded searches compared to MINI’s 2M, and held a 1.2% Share of Search versus MINI’s 1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MG or MINI?
Compare automotive marques buyers weigh for new and used cars, utes, and SUVs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MG, MINI. The figures are in the table below the chart.
View monthly share of search table
| Month | Honda | Toyota | BMW | Tesla | Volkswagen | Mercedes-Benz | BYD | Hyundai | Kia | Porsche | Audi | Ford | Lamborghini | Ferrari | Mazda | MG | MINI |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 6% | 5.4% | 5.4% | 4.4% | 4.4% | 4.9% | 3% | 3.6% | 2.4% | 3% | 2.4% | 2.4% | 2.4% | 2% | 1.6% | 1.1% | 1.2% |
| Nov 2025 | 6.1% | 5.7% | 4.7% | 3.9% | 4.7% | 5.3% | 3.2% | 3.9% | 2.1% | 3.2% | 2.1% | 2.6% | 2.1% | 1.7% | 1.7% | 1.2% | 1% |
| Dec 2025 | 6.2% | 5.9% | 4.9% | 4% | 4.9% | 5.4% | 2.7% | 3.3% | 2.2% | 3.3% | 2.2% | 2.7% | 2.2% | 1.8% | 1.8% | 0.97% | 1.1% |
| Jan 2026 | 6% | 6.5% | 5.3% | 3.6% | 4.4% | 4.9% | 3.6% | 3.6% | 2.4% | 2.9% | 2.4% | 2.4% | 2% | 1.6% | 2% | 1.1% | 1.2% |
| Feb 2026 | 6.4% | 6.1% | 5% | 4.1% | 5% | 4.6% | 3.3% | 3.3% | 2.7% | 2.7% | 2.7% | 2.2% | 2.2% | 1.8% | 1.8% | 1.2% | 1.1% |
| Mar 2026 | 6.2% | 5.4% | 5.4% | 3.7% | 4.5% | 5% | 3.7% | 3.7% | 2.4% | 3% | 2.4% | 2.4% | 2% | 1.6% | 1.6% | 1.1% | 1.2% |
| Apr 2026 | 6.4% | 5.6% | 4.6% | 4.6% | 4.6% | 5.1% | 3.8% | 3.1% | 2.5% | 3.1% | 2.1% | 2.1% | 2.1% | 1.7% | 1.7% | 1.1% | 1.2% |
| May 2026 | 6.5% | 5.6% | 4.6% | 3.8% | 4.6% | 5.2% | 3.8% | 3.1% | 2.5% | 3.1% | 2.1% | 2.1% | 2.1% | 2.1% | 1.7% | 1.1% | 1.2% |
| Jun 2026 | 6.6% | 6.2% | 5.1% | 4.2% | 4.2% | 4.6% | 3.4% | 3.4% | 2.3% | 2.8% | 2.3% | 2.3% | 2.3% | 1.9% | 1.9% | 1.2% | 1.3% |
| Jul 2026 | 6.5% | 6.2% | 5.1% | 4.2% | 5.1% | 4.6% | 3.4% | 3.4% | 2.3% | 2.8% | 2.3% | 2.3% | 1.9% | 1.5% | 1.9% | 1.2% | 1.3% |
| Aug 2026 | 6.4% | 5.9% | 4.9% | 4% | 4.9% | 4.4% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 2.2% | 2.2% | 1.8% | 1.8% | 1.2% | 1.3% |
| Sep 2026 | 6.2% | 5.8% | 4.8% | 4.8% | 4.8% | 4.4% | 3.9% | 3.2% | 2.6% | 2.6% | 2.1% | 2.1% | 2.1% | 1.8% | 1.8% | 1.2% | 1% |
How has the MG and MINI comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: MG took it in November 2025, MINI took it in December 2025, MG took it in February 2026, MINI took it in March 2026, MG took it in September 2026.
- Across the 12 months ending September 2026, MG’s estimated Share of Search among car brands worldwide moved from 1.1% to 1.2%, and its estimated monthly branded searches held steady at 2.2M.
- Across the 12 months ending September 2026, MINI’s estimated Share of Search among car brands worldwide moved from 1.2% to 1%, and its estimated monthly branded searches moved from 2.4M to 2M.
How did search popularity change for car brands worldwide in September 2026?
1 change
In September 2026, MINI fell from 27th to 31st among car brands worldwide.
Other head-to-heads among car brands
How each brand is measured
Brandwave collects information about searches that people make online using MG’s and MINI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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