MINI vs Smart:Which is searched more?
In September 2026, Smart had more branded searches than MINI among car brands worldwide. Smart was estimated to have 1.8M branded searches compared to MINI’s 1.2M, and held a 0.97% Share of Search versus MINI’s 0.64%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MINI or Smart?
Compare automotive marques buyers weigh for new and used cars, utes, and SUVs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smart, MINI. The figures are in the table below the chart.
View monthly share of search table
| Month | Honda | Toyota | BMW | Tesla | Volkswagen | Mercedes-Benz | BYD | Hyundai | Kia | Porsche | Audi | Ford | Lamborghini | Ferrari | Mazda | Smart | MINI |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 6.1% | 5.4% | 5.4% | 4.4% | 4.4% | 5% | 3% | 3.6% | 2.4% | 3% | 2.4% | 2.4% | 2.4% | 2% | 1.6% | 0.89% | 0.59% |
| Nov 2025 | 6.1% | 5.8% | 4.7% | 3.9% | 4.7% | 5.3% | 3.2% | 3.9% | 2.1% | 3.2% | 2.1% | 2.6% | 2.1% | 1.7% | 1.7% | 0.95% | 0.63% |
| Dec 2025 | 6.2% | 5.9% | 4.9% | 4% | 4.9% | 5.5% | 2.7% | 3.3% | 2.2% | 3.3% | 2.2% | 2.7% | 2.2% | 1.8% | 1.8% | 0.98% | 0.65% |
| Jan 2026 | 6.1% | 6.6% | 5.3% | 3.6% | 4.4% | 4.9% | 3.6% | 3.6% | 2.4% | 2.9% | 2.4% | 2.4% | 2% | 1.6% | 2% | 0.88% | 0.59% |
| Feb 2026 | 6.5% | 6.1% | 5% | 4.1% | 5% | 4.6% | 3.4% | 3.4% | 2.7% | 2.7% | 2.7% | 2.2% | 2.2% | 1.8% | 1.8% | 1% | 0.67% |
| Mar 2026 | 6.3% | 5.5% | 5.5% | 3.7% | 4.5% | 5% | 3.7% | 3.7% | 2.5% | 3% | 2.5% | 2.5% | 2% | 1.7% | 1.7% | 0.9% | 0.6% |
| Apr 2026 | 6.4% | 5.6% | 4.6% | 4.6% | 4.6% | 5.2% | 3.8% | 3.1% | 2.5% | 3.1% | 2.1% | 2.1% | 2.1% | 1.7% | 1.7% | 0.93% | 0.62% |
| May 2026 | 6.5% | 5.7% | 4.7% | 3.8% | 4.7% | 5.2% | 3.8% | 3.1% | 2.6% | 3.1% | 2.1% | 2.1% | 2.1% | 2.1% | 1.7% | 0.94% | 0.62% |
| Jun 2026 | 6.7% | 6.2% | 5.1% | 4.2% | 4.2% | 4.7% | 3.4% | 3.4% | 2.3% | 2.8% | 2.3% | 2.3% | 2.3% | 1.9% | 1.9% | 1% | 0.68% |
| Jul 2026 | 6.6% | 6.2% | 5.1% | 4.2% | 5.1% | 4.7% | 3.4% | 3.4% | 2.3% | 2.8% | 2.3% | 2.3% | 1.9% | 1.5% | 1.9% | 0.84% | 0.68% |
| Aug 2026 | 6.4% | 5.9% | 4.9% | 4% | 4.9% | 4.5% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 2.2% | 2.2% | 1.8% | 1.8% | 0.98% | 0.65% |
| Sep 2026 | 6.2% | 5.9% | 4.8% | 4.8% | 4.8% | 4.4% | 3.9% | 3.2% | 2.6% | 2.6% | 2.2% | 2.2% | 2.2% | 1.8% | 1.8% | 0.97% | 0.64% |
How has the MINI and Smart comparison changed over the last 12 months?
3 findings
- Smart was ahead of MINI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MINI’s estimated Share of Search among car brands worldwide moved from 0.59% to 0.64%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, Smart’s estimated Share of Search among car brands worldwide moved from 0.89% to 0.97%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for car brands worldwide in September 2026?
2 changes
In September 2026, MINI rose from 48th to 47th among car brands worldwide.
In September 2026, Smart rose from 38th to 37th among car brands worldwide.
Other head-to-heads among car brands
How each brand is measured
Brandwave collects information about searches that people make online using MINI’s and Smart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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