Lincoln vs MINI:Which is searched more?
In September 2026, MINI had more branded searches than Lincoln among car brands worldwide. MINI was estimated to have 2M branded searches compared to Lincoln’s 1M, and held a 1% Share of Search versus Lincoln’s 0.53%. These are worldwide searches for English-language branded terms.
Follow Lincoln vs MINI and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Lincoln or MINI?
Compare automotive marques buyers weigh for new and used cars, utes, and SUVs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MINI, Lincoln. The figures are in the table below the chart.
View monthly share of search table
| Month | Honda | Toyota | BMW | Tesla | Volkswagen | Mercedes-Benz | BYD | Hyundai | Kia | Porsche | Audi | Ford | Lamborghini | Ferrari | Mazda | MINI | Lincoln |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 6% | 5.4% | 5.4% | 4.4% | 4.4% | 4.9% | 3% | 3.6% | 2.4% | 3% | 2.4% | 2.4% | 2.4% | 2% | 1.6% | 1.2% | 0.59% |
| Nov 2025 | 6.1% | 5.7% | 4.7% | 3.9% | 4.7% | 5.3% | 3.2% | 3.9% | 2.1% | 3.2% | 2.1% | 2.6% | 2.1% | 1.7% | 1.7% | 1% | 0.52% |
| Dec 2025 | 6.2% | 5.9% | 4.9% | 4% | 4.9% | 5.4% | 2.7% | 3.3% | 2.2% | 3.3% | 2.2% | 2.7% | 2.2% | 1.8% | 1.8% | 1.1% | 0.53% |
| Jan 2026 | 6% | 6.5% | 5.3% | 3.6% | 4.4% | 4.9% | 3.6% | 3.6% | 2.4% | 2.9% | 2.4% | 2.4% | 2% | 1.6% | 2% | 1.2% | 0.48% |
| Feb 2026 | 6.4% | 6.1% | 5% | 4.1% | 5% | 4.6% | 3.3% | 3.3% | 2.7% | 2.7% | 2.7% | 2.2% | 2.2% | 1.8% | 1.8% | 1.1% | 0.55% |
| Mar 2026 | 6.2% | 5.4% | 5.4% | 3.7% | 4.5% | 5% | 3.7% | 3.7% | 2.4% | 3% | 2.4% | 2.4% | 2% | 1.6% | 1.6% | 1.2% | 0.6% |
| Apr 2026 | 6.4% | 5.6% | 4.6% | 4.6% | 4.6% | 5.1% | 3.8% | 3.1% | 2.5% | 3.1% | 2.1% | 2.1% | 2.1% | 1.7% | 1.7% | 1.2% | 0.5% |
| May 2026 | 6.5% | 5.6% | 4.6% | 3.8% | 4.6% | 5.2% | 3.8% | 3.1% | 2.5% | 3.1% | 2.1% | 2.1% | 2.1% | 2.1% | 1.7% | 1.2% | 0.51% |
| Jun 2026 | 6.6% | 6.2% | 5.1% | 4.2% | 4.2% | 4.6% | 3.4% | 3.4% | 2.3% | 2.8% | 2.3% | 2.3% | 2.3% | 1.9% | 1.9% | 1.3% | 0.56% |
| Jul 2026 | 6.5% | 6.2% | 5.1% | 4.2% | 5.1% | 4.6% | 3.4% | 3.4% | 2.3% | 2.8% | 2.3% | 2.3% | 1.9% | 1.5% | 1.9% | 1.3% | 0.56% |
| Aug 2026 | 6.4% | 5.9% | 4.9% | 4% | 4.9% | 4.4% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 2.2% | 2.2% | 1.8% | 1.8% | 1.3% | 0.65% |
| Sep 2026 | 6.2% | 5.8% | 4.8% | 4.8% | 4.8% | 4.4% | 3.9% | 3.2% | 2.6% | 2.6% | 2.1% | 2.1% | 2.1% | 1.8% | 1.8% | 1% | 0.53% |
How has the Lincoln and MINI comparison changed over the last 12 months?
3 findings
- MINI was ahead of Lincoln in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lincoln’s estimated Share of Search among car brands worldwide moved from 0.59% to 0.53%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 12 months ending September 2026, MINI’s estimated Share of Search among car brands worldwide moved from 1.2% to 1%, and its estimated monthly branded searches moved from 2.4M to 2M.
How did search popularity change for car brands worldwide in September 2026?
2 changes
In September 2026, Lincoln fell from 47th to 51st among car brands worldwide.
In September 2026, MINI fell from 27th to 31st among car brands worldwide.
Other head-to-heads among car brands
How each brand is measured
Brandwave collects information about searches that people make online using Lincoln’s and MINI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.