Brandwave

How popular isTriumph in search?

In August 2026, there were an estimated 201K branded searches for Triumph worldwide which is down 18.3% over the last 11 months. Triumph holds 2.8% estimated Share of Search among bras worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Calvin Klein46.5%
  2. Under Armour46.5%
  3. Triumph2.8%
  4. Victoria's Secret2.3%
  5. Wacoal1.3%
  6. ThirdLove0.56%
Triumph website (opens in a new tab)

Follow Triumph and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which bras compete with Triumph?

Triumph against bras worldwide, by month

Share of Search by month for Calvin Klein, Under Armour, Triumph, Victoria's Secret. The figures are in the table below the chart.

View monthly share of search table
MonthCalvin KleinUnder ArmourTriumphVictoria's SecretWacoalThirdLove
Oct 202542.1%51.4%3.1%2.1%0.76%0.51%
Nov 202547.3%47.3%2.3%1.9%0.57%0.57%
Dec 202542.6%52%2.6%1.7%0.63%0.52%
Jan 202642.2%51.5%3.1%1.7%0.93%0.62%
Feb 202651.9%42.5%2.6%1.7%0.77%0.51%
Mar 202652.3%42.8%2.1%1.4%0.95%0.52%
Apr 202646.2%46.2%3.4%2.3%1.2%0.68%
May 202651.5%42.2%2.5%2.1%1.1%0.62%
Jun 202646.5%46.5%2.8%2.3%1.3%0.69%
Jul 202646.5%46.5%2.8%2.3%1.3%0.56%
Aug 202646.5%46.5%2.8%2.3%1.3%0.56%
Sep 2026——————

  1. 1.Calvin Klein

    46.5%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Under Armour

    46.5%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Triumph

    2.8%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Victoria's Secret

    2.3%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Wacoal

    1.3%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.ThirdLove

    0.56%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Triumph and its closest rivals

How has branded search demand for Triumph changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Triumph worldwide fell from 246K to 201K.
  • Across the 11 months ending August 2026, Triumph’s estimated Share of Search among bras worldwide peaked at 3.4% in April 2026 and was lowest at 2.1% in March 2026.

How did search popularity change for bras worldwide in August 2026?

  1. Estimated monthly branded searches for Wacoal worldwide rose 49.6% over 11 measured months, from 60.5K to 90.5K in August 2026.

  2. Estimated monthly branded searches for Triumph worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

  3. Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

Where does Triumph compete?

Triumph is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Motorcycle brands8th of 90.89%Show ranking
Bras3rd of 62.8%Shown above

How is Triumph measured?

Brandwave collects information about searches that people make online using Triumph’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • triumph bike

Do you work for Triumph? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Triumph your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free