Brandwave

Calvin Klein vs Triumph:Which is searched more?

In August 2026, Calvin Klein had more branded searches than Triumph among bras worldwide. Calvin Klein was estimated to have 3.4M branded searches compared to Triumph’s 201K, and held a 45.5% Share of Search versus Triumph’s 2.7%. These are worldwide searches for English-language branded terms.

Share of Search among bras worldwide in August 2026Which is more popular in search, Calvin Klein or Triumph?
Calvin Klein45.5%3.4M searches
vs
Triumph2.7%201K searches

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Which is more popular in search, Calvin Klein or Triumph?

Compare the bras shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Calvin Klein and Triumph among bras worldwide, by month

Share of Search by month for Calvin Klein, Triumph. The figures are in the table below the chart.

View monthly share of search table
MonthCalvin KleinTriumph
Oct 202541.3%3%
Nov 202546.4%2.3%
Dec 202541.8%2.5%
Jan 202641.5%3%
Feb 202651%2.5%
Mar 202651.5%2.1%
Apr 202645.2%3.3%
May 202650.4%2.5%
Jun 202645.4%2.7%
Jul 202645.5%2.7%
Aug 202645.5%2.7%
Sep 2026——

How has the Calvin Klein and Triumph comparison changed over the last 12 months?

  • Calvin Klein was ahead of Triumph in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among bras worldwide moved from 41.3% to 45.5%, and its estimated monthly branded searches held steady at 3.4M.
  • Across the 11 months ending August 2026, Triumph’s estimated Share of Search among bras worldwide moved from 3% to 2.7%, and its estimated monthly branded searches moved from 246K to 201K.

How did search popularity change for bras worldwide in August 2026?

  1. Estimated monthly branded searches for Triumph worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Calvin Klein’s and Triumph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Calvin Klein

1 branded search term

  • calvin klein

Triumph

1 branded search term

  • triumph bike

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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