Brandwave

How popular isDPD in search?

In September 2026, there were an estimated 4.4K branded searches for DPD worldwide which held steady over the last 12 months. DPD holds 0.02% estimated Share of Search among parcel collection brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DHL50%
  2. UPS50%
  3. DPD0.02%
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Which parcel collection brands compete with DPD?

DPD against parcel collection brands worldwide, by month

Share of Search by month for DHL, UPS, DPD. The figures are in the table below the chart.

View monthly share of search table
MonthDHLUPSDPD
Oct 202550%50%0.02%
Nov 202550%50%0.02%
Dec 202555%44.9%0.02%
Jan 202650%50%0.02%
Feb 202650%50%0.02%
Mar 202654.8%45.1%0.03%
Apr 202650%50%0.04%
May 202650%50%0.03%
Jun 202650%50%0.02%
Jul 202650%50%0.02%
Aug 202650%50%0.02%
Sep 202650%50%0.02%
  1. 1.DHL

    50%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.UPS

    50%

    Held 2nd. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.DPD

    0.02%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between DPD and its closest rivals

How has branded search demand for DPD changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for DPD worldwide held steady at 4.4K.
  • Across the 12 months ending September 2026, DPD’s estimated Share of Search among parcel collection brands worldwide held steady at 0.02%.

How did search popularity change for parcel collection brands worldwide in September 2026?

  1. Estimated monthly branded searches for DHL worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.

  2. Estimated monthly branded searches for UPS worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.

Where does DPD compete?

DPD is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Parcel collection brands3rd of 30.02%Shown above
Send parcel brands2nd of 40.05%Show ranking
Parcel delivery services3rd of 60.26%Show ranking

How is DPD measured?

Brandwave collects information about searches that people make online using DPD’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dpd parcel

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How the Brand Demand Index is measured

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Is DPD your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.