Brandwave

DPD vs Yodel:Which is searched more?

In September 2026, DPD had more branded searches than Yodel among send parcel brands worldwide. DPD was estimated to have 4.4K branded searches compared to Yodel’s 2.4K, and held a 0.05% Share of Search versus Yodel’s 0.03%. These are worldwide searches for English-language branded terms.

Share of Search among send parcel brands worldwide in September 2026Which is more popular in search, DPD or Yodel?
DPD0.05%4.4K searches
vs
Yodel0.03%2.4K searches

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Which is more popular in search, DPD or Yodel?

Compare the send parcel brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DPD and Yodel among send parcel brands worldwide, by month

Share of Search by month for DPD, Yodel. The figures are in the table below the chart.

View monthly share of search table
MonthDHLDPDEvriYodel
Oct 202599.8%0.04%0.04%0.09%
Nov 202599.8%0.04%0.04%0.09%
Dec 202599.9%0.04%0.03%0.07%
Jan 202699.9%0.05%0.03%0.06%
Feb 202699.9%0.05%0.03%0.06%
Mar 202699.9%0.05%0.03%0.06%
Apr 202699.8%0.07%0.04%0.07%
May 202699.8%0.06%0.03%0.07%
Jun 202699.9%0.05%0.03%0.05%
Jul 202699.9%0.04%0.03%0.03%
Aug 202699.9%0.05%0.03%0.03%
Sep 202699.9%0.05%0.03%0.03%

How has the DPD and Yodel comparison changed over the last 12 months?

  • The lead changed hands once in the 12 months ending September 2026: DPD took it in July 2026.
  • Across the 12 months ending September 2026, DPD’s estimated Share of Search among send parcel brands worldwide moved from 0.04% to 0.05%, and its estimated monthly branded searches held steady at 4.4K.
  • Across the 12 months ending September 2026, Yodel’s estimated Share of Search among send parcel brands worldwide moved from 0.09% to 0.03%, and its estimated monthly branded searches moved from 9.9K to 2.4K.

How did search popularity change for send parcel brands worldwide in September 2026?

  1. Estimated monthly branded searches for Yodel worldwide fell 75.8% over 12 measured months, from 9.9K to 2.4K in September 2026.

How each brand is measured

Brandwave collects information about searches that people make online using DPD’s and Yodel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DPD

1 branded search term

  • dpd parcel

Yodel

1 branded search term

  • yodel delivery

How the Brand Demand Index is measured

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