Brandwave

Parcel delivery services:Which brands are most popular in search?

In August 2026, Australia Post was the most searched among parcel delivery services worldwide, with an estimated 1M branded searches and 59.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Australia Post59.3%
  2. Aramex39.9%
  3. DPD0.26%
  4. GLS0.17%
  5. TNT0.17%
  6. Purolator0.11%

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Share of SearchLeaderboard

Compare the parcel delivery services drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among parcel delivery services worldwide, by month

Share of Search by month for Australia Post, Aramex. The figures are in the table below the chart.

View monthly share of search table
MonthAustralia PostAramexDPDGLSTNTPurolator
Oct 202554.4%44.8%0.24%0.16%0.2%0.2%
Nov 202554.4%44.8%0.24%0.2%0.2%0.13%
Dec 202554.5%44.7%0.24%0.2%0.2%0.13%
Jan 202654.4%44.8%0.29%0.2%0.2%0.13%
Feb 202649.6%49.6%0.27%0.17%0.27%0.11%
Mar 202654.4%44.8%0.29%0.16%0.24%0.1%
Apr 202654.4%44.8%0.36%0.16%0.2%0.1%
May 202654.5%44.8%0.29%0.16%0.16%0.1%
Jun 202659.3%39.9%0.26%0.17%0.17%0.11%
Jul 202654.6%44.6%0.24%0.19%0.19%0.13%
Aug 202659.3%39.9%0.26%0.17%0.17%0.11%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Australia Post

    59.3%

    Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +4.7 points.

  2. 2.Aramex

    39.9%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -4.7 points.

  3. 3.DPD

    0.26%

    Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

  4. 4.GLS

    0.17%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.TNT

    0.17%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Purolator

    0.11%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among parcel delivery services worldwide?

In August 2026, Australia Post was the most searched among parcel delivery services worldwide, with an estimated 1M branded searches and 59.3% estimated Share of Search within this set. Aramex is in 2nd place, 19.4 percentage points behind at 39.9% Share of Search.

Global parcel delivery services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Australia Post54.4% → 59.3%59.3%Jun 202649.6%Feb 20261st
Aramex44.8% → 39.9%49.6%Feb 202639.9%Jun 20262nd
DPD0.24% → 0.26%0.36%Apr 20260.24%Jul 20263rd
GLS0.16% → 0.17%0.2%Dec 20250.16%Apr 20266th → 4th
TNT0.2% → 0.17%0.27%Feb 20260.16%May 20265th
Purolator0.2% → 0.11%0.2%Oct 20250.1%Apr 20264th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Australia Post’s estimated Share of Search among parcel delivery services worldwide increased from 54.4% to 59.3%.
  • Across the 11 months ending August 2026, Aramex’s estimated Share of Search among parcel delivery services worldwide decreased from 44.8% to 39.9%.
  • Across the 11 months ending August 2026, Australia Post’s estimated Share of Search among parcel delivery services worldwide peaked at 59.3% in June 2026 and was lowest at 49.6% in February 2026.
  • Across the 11 months ending August 2026, Aramex’s estimated Share of Search among parcel delivery services worldwide peaked at 49.6% in February 2026 and was lowest at 39.9% in June 2026.
  • Across the 11 months ending August 2026, GLS rose from 6th to 4th among parcel delivery services worldwide.
  • Across the 11 months ending August 2026, Purolator fell from 4th to 6th among parcel delivery services worldwide.
  • Across the 11 months ending August 2026, DPD and TNT held steady: their estimated Share of Search among parcel delivery services worldwide each moved less than 0.5 percentage points.

How did search popularity change for parcel delivery services worldwide in August 2026?

  1. In August 2026, Australia Post gained estimated Share of Search among parcel delivery services worldwide, from 54.6% to 59.3%.

  2. In August 2026, Aramex lost estimated Share of Search among parcel delivery services worldwide, from 44.6% to 39.9%.

  3. Estimated monthly branded searches for Purolator worldwide fell 47.2% over 11 measured months, from 3.6K to 1.9K in August 2026.

  4. Estimated monthly branded searches for TNT worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

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