Brandwave

How popular isUPS in search?

In September 2026, there were an estimated 9.1M branded searches for UPS worldwide which is down 17.7% over the last 12 months. UPS holds 72.9% estimated Share of Search among surge Protector brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. UPS72.9%
  2. Smart14.6%
  3. Anker12.5%
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Which surge Protector brands compete with UPS?

UPS against surge Protector brands worldwide, by month

Share of Search by month for UPS, Smart, Anker. The figures are in the table below the chart.

View monthly share of search table
MonthUPSSmartAnker
Oct 202578.6%13%8.5%
Nov 202578.3%12.9%8.7%
Dec 202578.8%13%8.3%
Jan 202678.3%12.9%8.8%
Feb 202676.2%15.3%8.5%
Mar 202674.2%14.8%11%
Apr 202674.2%14.9%10.9%
May 202674.2%14.9%10.9%
Jun 202674.2%14.9%10.9%
Jul 202676.6%12.6%10.8%
Aug 202674.2%14.9%11%
Sep 202672.9%14.6%12.5%

  1. 1.UPS

    72.9%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.Smart

    14.6%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Anker

    12.5%

    Held 3rd. 1.6M estimated branded searches, +15.6% vs prior month. Share +1.5 points.

Compare search popularity between UPS and its closest rivals

Every comparison with UPS

How has branded search demand for UPS changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for UPS worldwide fell from 11.1M to 9.1M.
  • Across the 12 months ending September 2026, UPS’s estimated Share of Search among surge Protector brands worldwide decreased from 78.6% to 72.9%.
  • Across the 12 months ending September 2026, UPS’s estimated Share of Search among surge Protector brands worldwide peaked at 78.8% in December 2025 and was lowest at 72.9% in September 2026.

How did search popularity change for surge Protector brands worldwide in September 2026?

  1. In September 2026, Anker gained estimated Share of Search among surge Protector brands worldwide, from 11% to 12.5%.

  2. In September 2026, UPS lost estimated Share of Search among surge Protector brands worldwide, from 74.2% to 72.9%.

Where does UPS compete?

UPS is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Parcel Tracking brands3rd of 416.5%Show ranking
Courier services2nd of 630.6%Show ranking
Parcel Collection brands2nd of 350%Show ranking
Power Board brands1st of 755.2%Show ranking
Surge Protector brands1st of 372.9%Shown above

How is UPS measured?

Brandwave collects information about searches that people make online using UPS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ups

Do you work for UPS? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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