Brandwave

How popular isShein in search?

In September 2026, there were an estimated 37.2M branded searches for Shein worldwide which is down 18.2% over the last 12 months. Shein holds 67% estimated Share of Search among parcel Tracking brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Shein67%
  2. DHL16.5%
  3. UPS16.5%
  4. GLOBAL0.06%
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Which parcel Tracking brands compete with Shein?

Shein against parcel Tracking brands worldwide, by month

Share of Search by month for Shein, DHL, UPS. The figures are in the table below the chart.

View monthly share of search table
MonthSheinDHLUPSGLOBAL
Oct 202567.2%16.4%16.4%0.06%
Nov 202567.1%16.4%16.4%0.11%
Dec 202560%21.9%17.9%0.12%
Jan 202667.2%16.4%16.4%0.07%
Feb 202667%16.5%16.5%0.06%
Mar 202669.2%16.9%13.9%0.05%
Apr 202671.3%14.3%14.3%0.05%
May 202675.2%12.4%12.4%0.05%
Jun 202671.3%14.3%14.3%0.05%
Jul 202671.3%14.3%14.3%0.05%
Aug 202671.3%14.3%14.3%0.05%
Sep 202667%16.5%16.5%0.06%

  1. 1.Shein

    67%

    Held 1st. 37.2M estimated branded searches, -18.2% vs prior month. Share -4.3 points.

  2. 2.DHL

    16.5%

    Held 2nd. 9.1M estimated branded searches, 0% vs prior month. Share +2.1 points.

  3. 3.UPS

    16.5%

    Held 3rd. 9.1M estimated branded searches, 0% vs prior month. Share +2.1 points.

  4. 4.GLOBAL

    0.06%

    Held 4th. 34K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Shein and its closest rivals

Every comparison with Shein

How has branded search demand for Shein changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Shein worldwide fell from 45.5M to 37.2M.
  • Across the 12 months ending September 2026, Shein’s estimated Share of Search among parcel Tracking brands worldwide peaked at 75.2% in May 2026 and was lowest at 60% in December 2025.

How did search popularity change for parcel Tracking brands worldwide in September 2026?

  1. In September 2026, DHL gained estimated Share of Search among parcel Tracking brands worldwide, from 14.3% to 16.5%.

  2. In September 2026, UPS gained estimated Share of Search among parcel Tracking brands worldwide, from 14.3% to 16.5%.

  3. In September 2026, Shein lost estimated Share of Search among parcel Tracking brands worldwide, from 71.3% to 67%.

  4. Estimated monthly branded searches for GLOBAL worldwide fell 17.9% over 12 measured months, from 41.4K to 34K in September 2026.

Where does Shein compete?

Shein is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cushion Covers brands2nd of 636.2%Show ranking
Armchair Covers brands2nd of 540%Show ranking
Parcel Tracking brands1st of 467%Shown above
Enamel Pins brands1st of 472.1%Show ranking
Nail Art brands1st of 673.2%Show ranking
Online fashion retailers1st of 485.4%Show ranking
Dresses For Women brands1st of 693%Show ranking

How is Shein measured?

Brandwave collects information about searches that people make online using Shein’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • shein

Do you work for Shein? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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