Brandwave

How popular isGLOBAL in search?

In September 2026, there were an estimated 34K branded searches for GLOBAL worldwide which is down 17.9% over the last 12 months. GLOBAL holds 1.1% estimated Share of Search among knife set brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid42.7%
  2. Ninja38.3%
  3. Cuisinart7.1%
  4. Made In7%
  5. Joseph Joseph3.7%
  6. GLOBAL1.1%
GLOBAL website (opens in a new tab)

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Where does GLOBAL compete?

GLOBAL is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Knife set brands6th of 61.1%Shown below
Cutlery brands7th of 71.4%Show ranking
Chef knife brands4th of 54.3%Show ranking
Kitchen knife brands4th of 54.3%Show ranking
Steak knives brands4th of 44.4%Show ranking
Carving fork brands3rd of 39.5%Show ranking
Meat fork brands3rd of 310.8%Show ranking
Sharpening stone brands2nd of 630.1%Show ranking
Knife block brands2nd of 337.2%Show ranking

Which knife set brands compete with GLOBAL?

GLOBAL against knife set brands worldwide, by month

Share of Search by month for KitchenAid, Ninja, Cuisinart, Made In, Joseph Joseph, GLOBAL. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidNinjaCuisinartMade InJoseph JosephGLOBAL
Oct 202551.2%30.8%7.2%5.9%3.8%1.2%
Nov 202551.1%29.6%7.5%7.7%2.8%1.3%
Dec 202553%28.4%8%6.5%2.9%1.3%
Jan 202644.6%33.8%9.5%6.8%4.1%1.2%
Feb 202646.2%34.4%7.4%6.6%4.3%1.1%
Mar 202646.5%33.4%8.9%6%4.2%1%
Apr 202647.3%35.3%6.8%5.1%4.3%1.1%
May 202645.3%33.7%8.6%7.3%3.8%1.2%
Jun 202641.4%39.1%7.5%7%3.9%1.2%
Jul 202644.7%34%9%7.1%4%1.2%
Aug 202640.9%38.3%8.5%6.6%4.5%1.1%
Sep 202642.7%38.3%7.1%7%3.7%1.1%

  1. 1.KitchenAid

    42.7%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +1.8 points.

  2. 2.Ninja

    38.3%

    Held 2nd. 1.1M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Cuisinart

    7.1%

    Held 3rd. 213K estimated branded searches, -16% vs prior month. Share -1.4 points.

  4. 4.Made In

    7%

    Held 4th. 209K estimated branded searches, +6.9% vs prior month. Share +0.4 points.

  5. 5.Joseph Joseph

    3.7%

    Held 5th. 110K estimated branded searches, -18.5% vs prior month. Share -0.8 points.

  6. 6.GLOBAL

    1.1%

    Held 6th. 34K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between GLOBAL and its closest rivals

Every comparison with GLOBAL

How has branded search demand for GLOBAL changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for GLOBAL worldwide fell from 41.4K to 34K.
  • Across the 12 months ending September 2026, GLOBAL’s estimated Share of Search among knife set brands worldwide held steady, from 1.2% to 1.1%.

How did search popularity change for knife set brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among knife set brands worldwide, from 40.9% to 42.7%.

  2. In September 2026, Cuisinart lost estimated Share of Search among knife set brands worldwide, from 8.5% to 7.1%.

  3. In September 2026, Joseph Joseph lost estimated Share of Search among knife set brands worldwide, from 4.5% to 3.7%.

  4. Estimated monthly branded searches for GLOBAL worldwide fell 17.9% over 12 measured months, from 41.4K to 34K in September 2026.

How is GLOBAL measured?

Brandwave collects information about searches that people make online using GLOBAL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • global kitchen knives
  • global knives

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How the Brand Demand Index is measured

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