Brandwave

GLOBAL vs Smart:Which is searched more?

In September 2026, Smart had more branded searches than GLOBAL among door Closer brands worldwide. Smart was estimated to have 1.8M branded searches compared to GLOBAL’s 34K, and held a 57.8% Share of Search versus GLOBAL’s 1.1%. These are worldwide searches for English-language branded terms.

Share of Search among door Closer brands worldwide in September 2026Which is more popular in search, GLOBAL or Smart?
GLOBAL1.1%34K searches
vs
Smart57.8%1.8M searches

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Which is more popular in search, GLOBAL or Smart?

Compare the door closer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

GLOBAL and Smart among door Closer brands worldwide, by month

Share of Search by month for Smart, GLOBAL. The figures are in the table below the chart.

View monthly share of search table
MonthSmartRyobiYaleGLOBALRemoteSpringScreen
Oct 202558.3%24.9%15.4%1.3%0.09%0.02%<0.01%
Nov 202553.4%30.4%13.9%2.2%0.08%0.02%<0.01%
Dec 202556.4%26.5%14.7%2.3%0.07%0.01%<0.01%
Jan 202658.3%24.8%15.2%1.6%0.1%0.01%<0.01%
Feb 202662.9%22.2%13.6%1.2%0.11%0.01%<0.01%
Mar 202653.9%28.5%16.5%1%0.1%0.02%<0.01%
Apr 202653.5%31.7%13.7%0.99%0.09%0.01%<0.01%
May 202653.1%32.2%13.6%0.98%0.1%0.01%<0.01%
Jun 202654%33%11.9%1%0.12%<0.01%<0.01%
Jul 202653.6%32.7%12.4%1.2%0.13%<0.01%<0.01%
Aug 202657.4%28.2%13.3%1.1%0.1%0.01%<0.01%
Sep 202657.8%26.1%14.9%1.1%0.1%0.01%<0.01%

How has the GLOBAL and Smart comparison changed over the last 12 months?

  • Smart was ahead of GLOBAL in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GLOBAL’s estimated Share of Search among door Closer brands worldwide moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 41.4K to 34K.
  • Across the 12 months ending September 2026, Smart’s estimated Share of Search among door Closer brands worldwide moved from 58.3% to 57.8%, and its estimated monthly branded searches held steady at 1.8M.

How did search popularity change for door Closer brands worldwide in September 2026?

  1. Estimated monthly branded searches for GLOBAL worldwide fell 17.9% over 12 measured months, from 41.4K to 34K in September 2026.

Other head-to-heads among door Closer brands

How each brand is measured

Brandwave collects information about searches that people make online using GLOBAL’s and Smart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GLOBAL

2 branded search terms

  • global kitchen knives
  • global knives

Smart

1 branded search term

  • smart

How the Brand Demand Index is measured

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