GSI Outdoors vs Primus:Which is more popular by branded search?
In August 2026, Primus had more branded searches than GSI Outdoors among camping cookware worldwide. Primus was estimated to have 246K branded searches compared to GSI Outdoors’ 8.1K, and held a 47.9% Share of Search versus GSI Outdoors’ 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, GSI Outdoors or Primus?
Compare the camping cookware shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Primus, GSI Outdoors. The figures are in the table below the chart.
View monthly share of search table
| Month | Primus | Jetboil | Sea to Summit | GSI Outdoors | Trangia | MSR |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.7% | 25.4% | 13.9% | 1.5% | 1.2% | 1.2% |
| Nov 2025 | 55% | 24.6% | 16.5% | 1.5% | 1.2% | 1.2% |
| Dec 2025 | 51.8% | 28.4% | 15.6% | 1.7% | 1.1% | 1.4% |
| Jan 2026 | 55% | 24.6% | 16.5% | 1.5% | 1.2% | 1.2% |
| Feb 2026 | 62.2% | 18.7% | 15.3% | 1.4% | 1.4% | 1.1% |
| Mar 2026 | 57.1% | 21% | 17.2% | 1.5% | 1.9% | 1.3% |
| Apr 2026 | 54.7% | 24.4% | 16.4% | 1.5% | 1.8% | 1.2% |
| May 2026 | 52.2% | 23.3% | 19.2% | 1.7% | 2.1% | 1.4% |
| Jun 2026 | 52.4% | 23.4% | 19.3% | 1.7% | 2.1% | 1.1% |
| Jul 2026 | 48% | 26.4% | 21.5% | 1.6% | 1.3% | 1.3% |
| Aug 2026 | 47.9% | 26.3% | 21.4% | 1.6% | 1.6% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the GSI Outdoors and Primus comparison changed over the last 12 months?
3 findings
- Primus was ahead of GSI Outdoors in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GSI Outdoors’ estimated Share of Search among camping cookware worldwide moved from 1.5% to 1.6%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 11 months ending August 2026, Primus’ estimated Share of Search among camping cookware worldwide moved from 56.7% to 47.9%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for camping cookware worldwide in August 2026?
1 change
Estimated monthly branded searches for GSI Outdoors worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using GSI Outdoors’ and Primus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GSI Outdoors
1 branded search term
- gsi outdoors
Primus
1 branded search term
- primus
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.