MSR vs Primus:Which is searched more?
In September 2026, Primus had more branded searches than MSR among gas Bottle brands worldwide. Primus was estimated to have 201K branded searches compared to MSR’s 5.4K, and held an 11.3% Share of Search versus MSR’s 0.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MSR or Primus?
Compare the gas bottle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Primus, MSR. The figures are in the table below the chart.
View monthly share of search table
| Month | MINI | Coleman | Primus | Jetboil | MSR |
|---|---|---|---|---|---|
| Oct 2025 | 65.6% | 15% | 13.2% | 5.9% | 0.29% |
| Nov 2025 | 65.6% | 15% | 13.2% | 5.9% | 0.29% |
| Dec 2025 | 67.3% | 15.2% | 11.1% | 6.1% | 0.3% |
| Jan 2026 | 65.2% | 15.6% | 13.1% | 5.9% | 0.29% |
| Feb 2026 | 68.8% | 12.9% | 13.9% | 4.2% | 0.25% |
| Mar 2026 | 66.1% | 15.3% | 13.3% | 4.9% | 0.29% |
| Apr 2026 | 65.3% | 15.4% | 13.2% | 5.9% | 0.29% |
| May 2026 | 64.8% | 16% | 13.1% | 5.8% | 0.35% |
| Jun 2026 | 64.5% | 16.3% | 13% | 5.8% | 0.29% |
| Jul 2026 | 63.7% | 16.1% | 12.8% | 7% | 0.34% |
| Aug 2026 | 63.7% | 16.1% | 12.8% | 7% | 0.34% |
| Sep 2026 | 68.6% | 13.6% | 11.3% | 6.2% | 0.3% |
How has the MSR and Primus comparison changed over the last 12 months?
3 findings
- Primus was ahead of MSR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MSR’s estimated Share of Search among gas Bottle brands worldwide moved from 0.29% to 0.3%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Primus’ estimated Share of Search among gas Bottle brands worldwide moved from 13.2% to 11.3%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for gas Bottle brands worldwide in September 2026?
1 change
In September 2026, Primus lost estimated Share of Search among gas Bottle brands worldwide, from 12.8% to 11.3%.
Other head-to-heads among gas Bottle brands
How each brand is measured
Brandwave collects information about searches that people make online using MSR’s and Primus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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