Brandwave

How popular isDometic in search?

In September 2026, there were an estimated 116K branded searches for Dometic worldwide which held steady over the last 12 months. Dometic holds 11.2% estimated Share of Search among cool box brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DeWalt64.6%
  2. Coleman23.2%
  3. Dometic11.2%
  4. Vango0.78%
  5. Icey-Tek0.34%
  6. Igloo—
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Which cool box brands compete with Dometic?

Dometic against cool box brands worldwide, by month

Share of Search by month for DeWalt, Coleman, Dometic. The figures are in the table below the chart.

View monthly share of search table
MonthDeWaltColemanDometicVangoIcey-TekIgloo
Oct 202562.6%25.9%10.7%0.41%0.32%—
Nov 202568.1%23.1%8.2%0.3%0.35%—
Dec 202569.2%23.2%6.9%0.3%0.43%—
Jan 202662.7%27.1%9.2%0.61%0.4%—
Feb 202666.9%22.7%9.4%0.66%0.35%—
Mar 202662%26.1%10.7%0.91%0.32%—
Apr 202661.6%26.3%10.6%1.1%0.31%—
May 202659.3%26.5%12.5%1.3%0.45%—
Jun 202658.9%27%12.5%1.3%0.37%—
Jul 202653.3%29.9%14.5%1.8%0.5%—
Aug 202658.6%26.9%12.4%1.6%0.46%—
Sep 202664.6%23.2%11.2%0.78%0.34%—
  1. 1.DeWalt

    64.6%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +5.9 points.

  2. 2.Coleman

    23.2%

    Held 2nd. 241K estimated branded searches, -21.8% vs prior month. Share -3.7 points.

  3. 3.Dometic

    11.2%

    Held 3rd. 116K estimated branded searches, -18.4% vs prior month. Share -1.3 points.

  4. 4.Vango

    0.78%

    Held 4th. 8.1K estimated branded searches, -55.2% vs prior month. Share -0.8 points.

  5. 5.Icey-Tek

    0.34%

    Held 5th. 3.5K estimated branded searches, -32.6% vs prior month. Share -0.1 points.

  6. —.Igloo

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Dometic and its closest rivals

How has branded search demand for Dometic changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dometic worldwide held steady, from 115K to 116K.
  • Across the 12 months ending September 2026, Dometic’s estimated Share of Search among cool box brands worldwide peaked at 14.5% in July 2026 and was lowest at 6.9% in December 2025.

How did search popularity change for cool box brands worldwide in September 2026?

  1. In September 2026, DeWalt gained estimated Share of Search among cool box brands worldwide, from 58.6% to 64.6%.

  2. In September 2026, Coleman lost estimated Share of Search among cool box brands worldwide, from 26.9% to 23.2%.

  3. In September 2026, Dometic lost estimated Share of Search among cool box brands worldwide, from 12.4% to 11.2%.

  4. In September 2026, Vango lost estimated Share of Search among cool box brands worldwide, from 1.6% to 0.78%.

Where does Dometic compete?

Dometic is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fridge brands10th of 152%Show ranking
Cool box brands3rd of 611.2%Shown above
Caravan accessories3rd of 617.3%Show ranking
Cooler box brands3rd of 517.7%Show ranking
Rv accessories2nd of 625.1%Show ranking
Portable fridges3rd of 626.2%Show ranking
Portable fridge brands3rd of 428%Show ranking

How is Dometic measured?

Brandwave collects information about searches that people make online using Dometic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • dometic
  • dometic cfx
  • dometic fridge

Do you work for Dometic? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Dometic your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.