How popular isIgloo in search?
In September 2026, there were an estimated 147K branded searches for Igloo worldwide which is up 48.5% over the last 12 months. Igloo holds 15.1% estimated Share of Search among water cooler brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which water cooler brands compete with Igloo?
Share of Search by month for Primo, Culligan, Igloo. The figures are in the table below the chart.
View monthly share of search table
| Month | Primo | Culligan | Igloo |
|---|---|---|---|
| Oct 2025 | 55.8% | 31.9% | 12.2% |
| Nov 2025 | 58.1% | 31.5% | 10.4% |
| Dec 2025 | 60.4% | 28.7% | 11% |
| Jan 2026 | 55.3% | 36.5% | 8.2% |
| Feb 2026 | 54.2% | 35.9% | 9.9% |
| Mar 2026 | 51.1% | 35% | 13.9% |
| Apr 2026 | 46.7% | 31.3% | 22% |
| May 2026 | 47.3% | 29.8% | 22.9% |
| Jun 2026 | 47.5% | 29.1% | 23.4% |
| Jul 2026 | 61.6% | 21.7% | 16.8% |
| Aug 2026 | 48.7% | 31.4% | 19.9% |
| Sep 2026 | 46.2% | 38.7% | 15.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.2% | 450K | 0% | -2.5 points | |
| 2, held 2nd | 38.7% | 377K | +30.1% | +7.3 points | |
| 3, held 3rd | 15.1% | 147K | -20.2% | -4.8 points |
Compare search popularity between Igloo and its closest rivals
Every comparison with Igloo
18 comparisons
How has branded search demand for Igloo changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Igloo worldwide rose from 98.7K to 147K.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among water cooler brands worldwide increased from 12.2% to 15.1%.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among water cooler brands worldwide peaked at 23.4% in June 2026 and was lowest at 8.2% in January 2026.
How did search popularity change for water cooler brands worldwide in September 2026?
3 changes
In September 2026, Culligan gained estimated Share of Search among water cooler brands worldwide, from 31.4% to 38.7%.
In September 2026, Igloo lost estimated Share of Search among water cooler brands worldwide, from 19.9% to 15.1%.
In September 2026, Primo lost estimated Share of Search among water cooler brands worldwide, from 48.7% to 46.2%.
Where does Igloo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Backpack cooler brands | 5th of 7 | 8.9% | Show ranking |
| Cool box brands | 3rd of 6 | 13% | Show ranking |
| Water cooler brands | 3rd of 3 | 15.1% | Shown above |
| Chilly bin and cooler brands | 2nd of 5 | 19.9% | Show ranking |
| Beverage cooler brands | 2nd of 5 | 28.3% | Show ranking |
| Ice box brands | 2nd of 3 | 42.1% | Show ranking |
| Lunch cooler brands | 1st of 3 | 97.6% | Show ranking |
How is Igloo measured?
Brandwave collects information about searches that people make online using Igloo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- igloo backpack cooler
- igloo cool box
- igloo cooler
- igloo water cooler
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Is Igloo your brand?
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