Brandwave

Icey-Tek vs Vango:Which is searched more?

In September 2026, Vango had more branded searches than Icey-Tek among cool box brands worldwide. Vango was estimated to have 8.1K branded searches compared to Icey-Tek’s 3.5K, and held a 0.72% Share of Search versus Icey-Tek’s 0.31%. These are worldwide searches for English-language branded terms.

Share of Search among cool box brands worldwide in September 2026Which is more popular in search, Icey-Tek or Vango?
Icey-Tek0.31%3.5K searches
vs
Vango0.72%8.1K searches

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Which is more popular in search, Icey-Tek or Vango?

Compare the cool box brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Icey-Tek and Vango among cool box brands worldwide, by month

Share of Search by month for Vango, Icey-Tek. The figures are in the table below the chart.

View monthly share of search table
MonthDeWaltColemanIglooDometicVangoIcey-Tek
Oct 202560.2%22%8.8%8.3%0.39%0.31%
Nov 202566.7%19.9%6.5%6.2%0.29%0.34%
Dec 202567.3%20.1%6.7%5.2%0.29%0.42%
Jan 202662.7%22.9%6.2%7.2%0.61%0.4%
Feb 202665.5%19.6%6.5%7.4%0.64%0.34%
Mar 202658.6%21.4%10.6%8.1%0.86%0.3%
Apr 202654.3%19.8%17.1%7.6%0.98%0.28%
May 202652.9%19.4%17.1%9%1.2%0.41%
Jun 202652.8%19.3%17.4%9%1.2%0.33%
Jul 202647.4%21.2%19.3%10.1%1.6%0.45%
Aug 202654.2%19.8%14.8%9.3%1.5%0.42%
Sep 202659.8%17.8%13%8.4%0.72%0.31%

How has the Icey-Tek and Vango comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: Icey-Tek took it in November 2025, Vango took it in January 2026.
  • Across the 12 months ending September 2026, Icey-Tek’s estimated Share of Search among cool box brands worldwide held steady at 0.31%, and its estimated monthly branded searches held steady at 3.5K.
  • Across the 12 months ending September 2026, Vango’s estimated Share of Search among cool box brands worldwide moved from 0.39% to 0.72%, and its estimated monthly branded searches moved from 4.4K to 8.1K.

How did search popularity change for cool box brands worldwide in September 2026?

  1. In September 2026, Vango lost estimated Share of Search among cool box brands worldwide, from 1.5% to 0.72%.

Other head-to-heads among cool box brands

How each brand is measured

Brandwave collects information about searches that people make online using Icey-Tek’s and Vango’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Icey-Tek

3 branded search terms

  • icey tek
  • icey tek cooler
  • icey tek esky

Vango

1 branded search term

  • vango tents

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

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