Brandwave

How popular isEngel in search?

In August 2026, there were an estimated 480 branded searches for Engel worldwide which is down 18.6% over the last 11 months. Engel holds 0.76% estimated Share of Search among portable fridges worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. BougeRV63.8%
  2. Brass Monkey12.8%
  3. Alpicool10.4%
  4. Dometic8.5%
  5. ARB3.8%
  6. Engel0.76%
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Which portable fridges compete with Engel?

Engel against portable fridges worldwide, by month

Share of Search by month for BougeRV, Brass Monkey, Alpicool, Dometic, ARB, Engel. The figures are in the table below the chart.

View monthly share of search table
MonthBougeRVBrass MonkeyAlpicoolDometicARBEngel
Oct 202541.5%33.9%8.1%6.7%8.1%1.7%
Nov 202545.5%30.4%7.3%6%9%1.8%
Dec 202540%40%5.3%6.4%5.3%2.9%
Jan 202637.9%37.9%7.4%7.4%7.4%1.8%
Feb 202644.3%29.7%8.7%7.2%8.7%1.4%
Mar 202650.3%22.5%10%8.1%8.1%1.1%
Apr 202658.9%17.6%9.6%7.8%5.2%0.85%
May 202662.7%12.5%10.2%8.3%5.5%0.74%
Jun 202669.8%9.3%9.3%7.6%3.4%0.55%
Jul 202667.3%9%11%9%3.3%0.53%
Aug 202663.8%12.8%10.4%8.5%3.8%0.76%
Sep 2026——————
  1. 1.BougeRV

    63.8%

    Held 1st. 40.5K estimated branded searches, -18.2% vs prior month. Share -3.5 points.

  2. 2.Brass Monkey

    12.8%

    Moved from 3rd to 2nd. 8.1K estimated branded searches, +22.7% vs prior month. Share +3.8 points.

  3. 3.Alpicool

    10.4%

    Moved from 2nd to 3rd. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.6 points.

  4. 4.Dometic

    8.5%

    Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  5. 5.ARB

    3.8%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Engel

    0.76%

    Held 6th. 480 estimated branded searches, +23.1% vs prior month. Share +0.2 points.

Compare search popularity between Engel and its closest rivals

How has branded search demand for Engel changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Engel worldwide fell from 590 to 480.
  • Across the 11 months ending August 2026, Engel’s estimated Share of Search among portable fridges worldwide decreased from 1.7% to 0.76%.
  • Across the 11 months ending August 2026, Engel’s estimated Share of Search among portable fridges worldwide peaked at 2.9% in December 2025 and was lowest at 0.53% in July 2026.

How did search popularity change for portable fridges worldwide in August 2026?

  1. In August 2026, Brass Monkey overtook Alpicool to rank 2nd among portable fridges worldwide, at 12.8%.

  2. In August 2026, ARB gained estimated Share of Search among portable fridges worldwide, from 3.3% to 3.8%.

  3. In August 2026, BougeRV lost estimated Share of Search among portable fridges worldwide, from 67.3% to 63.8%.

  4. In August 2026, Alpicool lost estimated Share of Search among portable fridges worldwide, from 11% to 10.4%.

  5. Estimated monthly branded searches for Dometic worldwide rose 125% over 11 measured months, from 2.4K to 5.4K in August 2026.

  6. Estimated monthly branded searches for Engel worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

Where does Engel compete?

Engel is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cooler box brands5th of 50.05%Show ranking
Portable fridges6th of 60.76%Shown above

How is Engel measured?

Brandwave collects information about searches that people make online using Engel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • engel esky

Do you work for Engel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Engel your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.