How popular isARB in search?
In August 2026, there were an estimated 2.4K branded searches for ARB worldwide which is down 17.2% over the last 11 months. ARB holds 3.8% estimated Share of Search among portable fridges worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
BougeRV63.8%- Brass Monkey12.8%
Alpicool10.4%
Dometic8.5%
ARB3.8%
Engel0.76%
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Which portable fridges compete with ARB?
Share of Search by month for BougeRV, Brass Monkey, Alpicool, Dometic, ARB. The figures are in the table below the chart.
View monthly share of search table
| Month | BougeRV | Brass Monkey | Alpicool | Dometic | ARB | Engel |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 33.9% | 8.1% | 6.7% | 8.1% | 1.7% |
| Nov 2025 | 45.5% | 30.4% | 7.3% | 6% | 9% | 1.8% |
| Dec 2025 | 40% | 40% | 5.3% | 6.4% | 5.3% | 2.9% |
| Jan 2026 | 37.9% | 37.9% | 7.4% | 7.4% | 7.4% | 1.8% |
| Feb 2026 | 44.3% | 29.7% | 8.7% | 7.2% | 8.7% | 1.4% |
| Mar 2026 | 50.3% | 22.5% | 10% | 8.1% | 8.1% | 1.1% |
| Apr 2026 | 58.9% | 17.6% | 9.6% | 7.8% | 5.2% | 0.85% |
| May 2026 | 62.7% | 12.5% | 10.2% | 8.3% | 5.5% | 0.74% |
| Jun 2026 | 69.8% | 9.3% | 9.3% | 7.6% | 3.4% | 0.55% |
| Jul 2026 | 67.3% | 9% | 11% | 9% | 3.3% | 0.53% |
| Aug 2026 | 63.8% | 12.8% | 10.4% | 8.5% | 3.8% | 0.76% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.8% | 40.5K | -18.2% | -3.5 points | |
| 2, moved from 3rd to 2nd | 12.8% | 8.1K | +22.7% | +3.8 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 10.4% | 6.6K | -18.5% | -0.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 8.5% | 5.4K | -18.2% | -0.5 points | |
| 5, held 5th | 3.8% | 2.4K | 0% | +0.5 points | |
| 6, held 6th | 0.76% | 480 | +23.1% | +0.2 points |
1.
BougeRV63.8%
Held 1st. 40.5K estimated branded searches, -18.2% vs prior month. Share -3.5 points.
12.8%
Moved from 3rd to 2nd. 8.1K estimated branded searches, +22.7% vs prior month. Share +3.8 points.
3.
10.4%
Moved from 2nd to 3rd. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.6 points.
4.
8.5%
Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
5.
ARB3.8%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share +0.5 points.
6.
Engel0.76%
Held 6th. 480 estimated branded searches, +23.1% vs prior month. Share +0.2 points.
Compare search popularity between ARB and its closest rivals
How has branded search demand for ARB changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for ARB worldwide fell from 2.9K to 2.4K.
- Across the 11 months ending August 2026, ARB’s estimated Share of Search among portable fridges worldwide decreased from 8.1% to 3.8%.
- Across the 11 months ending August 2026, ARB’s estimated Share of Search among portable fridges worldwide peaked at 9% in November 2025 and was lowest at 3.3% in July 2026.
- Across the 11 months ending August 2026, ARB fell from 4th to 5th among portable fridges worldwide.
How did search popularity change for portable fridges worldwide in August 2026?
6 changes
In August 2026, Brass Monkey overtook Alpicool to rank 2nd among portable fridges worldwide, at 12.8%.
In August 2026, ARB gained estimated Share of Search among portable fridges worldwide, from 3.3% to 3.8%.
In August 2026, BougeRV lost estimated Share of Search among portable fridges worldwide, from 67.3% to 63.8%.
In August 2026, Alpicool lost estimated Share of Search among portable fridges worldwide, from 11% to 10.4%.
Estimated monthly branded searches for Dometic worldwide rose 125% over 11 measured months, from 2.4K to 5.4K in August 2026.
Estimated monthly branded searches for Engel worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.
How is ARB measured?
Brandwave collects information about searches that people make online using ARB’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- arb 4x4
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Is ARB your brand?
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