Brandwave

Alpicool vs ARB:Which is more popular by branded search?

In August 2026, Alpicool had more branded searches than ARB among portable fridges worldwide. Alpicool was estimated to have 6.6K branded searches compared to ARB’s 2.4K, and held a 10.4% Share of Search versus ARB’s 3.8%. These are worldwide searches for English-language branded terms.

Share of Search among portable fridges worldwide in August 2026Which is more popular in search, Alpicool or ARB?
Alpicool10.4%6.6K searches
vs
ARB3.8%2.4K searches

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Which is more popular in search, Alpicool or ARB?

Compare the portable fridges shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Alpicool and ARB among portable fridges worldwide, by month

Share of Search by month for Alpicool, ARB. The figures are in the table below the chart.

View monthly share of search table
MonthBougeRVBrass MonkeyAlpicoolDometicARBEngel
Oct 202541.5%33.9%8.1%6.7%8.1%1.7%
Nov 202545.5%30.4%7.3%6%9%1.8%
Dec 202540%40%5.3%6.4%5.3%2.9%
Jan 202637.9%37.9%7.4%7.4%7.4%1.8%
Feb 202644.3%29.7%8.7%7.2%8.7%1.4%
Mar 202650.3%22.5%10%8.1%8.1%1.1%
Apr 202658.9%17.6%9.6%7.8%5.2%0.85%
May 202662.7%12.5%10.2%8.3%5.5%0.74%
Jun 202669.8%9.3%9.3%7.6%3.4%0.55%
Jul 202667.3%9%11%9%3.3%0.53%
Aug 202663.8%12.8%10.4%8.5%3.8%0.76%
Sep 2026——————

How has the Alpicool and ARB comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: Alpicool took it in March 2026.
  • Across the 11 months ending August 2026, Alpicool’s estimated Share of Search among portable fridges worldwide moved from 8.1% to 10.4%, and its estimated monthly branded searches moved from 2.9K to 6.6K.
  • Across the 11 months ending August 2026, ARB’s estimated Share of Search among portable fridges worldwide moved from 8.1% to 3.8%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for portable fridges worldwide in August 2026?

  1. In August 2026, Brass Monkey overtook Alpicool to rank 2nd among portable fridges worldwide, at 12.8%.

  2. In August 2026, ARB gained estimated Share of Search among portable fridges worldwide, from 3.3% to 3.8%.

  3. In August 2026, Alpicool lost estimated Share of Search among portable fridges worldwide, from 11% to 10.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Alpicool’s and ARB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alpicool

1 branded search term

  • alpicool fridge

ARB

1 branded search term

  • arb 4x4

How the Brand Demand Index is measured

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