ARB vs BougeRV:Which is more popular by branded search?
In August 2026, BougeRV had more branded searches than ARB among portable fridges worldwide. BougeRV was estimated to have 40.5K branded searches compared to ARB’s 2.4K, and held a 63.8% Share of Search versus ARB’s 3.8%. These are worldwide searches for English-language branded terms.
Follow ARB vs BougeRV and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, ARB or BougeRV?
Compare the portable fridges shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BougeRV, ARB. The figures are in the table below the chart.
View monthly share of search table
| Month | BougeRV | Brass Monkey | Alpicool | Dometic | ARB | Engel |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 33.9% | 8.1% | 6.7% | 8.1% | 1.7% |
| Nov 2025 | 45.5% | 30.4% | 7.3% | 6% | 9% | 1.8% |
| Dec 2025 | 40% | 40% | 5.3% | 6.4% | 5.3% | 2.9% |
| Jan 2026 | 37.9% | 37.9% | 7.4% | 7.4% | 7.4% | 1.8% |
| Feb 2026 | 44.3% | 29.7% | 8.7% | 7.2% | 8.7% | 1.4% |
| Mar 2026 | 50.3% | 22.5% | 10% | 8.1% | 8.1% | 1.1% |
| Apr 2026 | 58.9% | 17.6% | 9.6% | 7.8% | 5.2% | 0.85% |
| May 2026 | 62.7% | 12.5% | 10.2% | 8.3% | 5.5% | 0.74% |
| Jun 2026 | 69.8% | 9.3% | 9.3% | 7.6% | 3.4% | 0.55% |
| Jul 2026 | 67.3% | 9% | 11% | 9% | 3.3% | 0.53% |
| Aug 2026 | 63.8% | 12.8% | 10.4% | 8.5% | 3.8% | 0.76% |
| Sep 2026 | — | — | — | — | — | — |
How has the ARB and BougeRV comparison changed over the last 12 months?
3 findings
- BougeRV was ahead of ARB in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ARB’s estimated Share of Search among portable fridges worldwide moved from 8.1% to 3.8%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 11 months ending August 2026, BougeRV’s estimated Share of Search among portable fridges worldwide moved from 41.5% to 63.8%, and its estimated monthly branded searches moved from 14.8K to 40.5K.
How did search popularity change for portable fridges worldwide in August 2026?
2 changes
In August 2026, ARB gained estimated Share of Search among portable fridges worldwide, from 3.3% to 3.8%.
In August 2026, BougeRV lost estimated Share of Search among portable fridges worldwide, from 67.3% to 63.8%.
How each brand is measured
Brandwave collects information about searches that people make online using ARB’s and BougeRV’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.