Igloo vs YETI:Which is searched more?
In September 2026, Igloo had more branded searches than YETI among ice box brands worldwide. Igloo was estimated to have 147K branded searches compared to YETI’s 1K, and held a 42.1% Share of Search versus YETI’s 0.29%. These are worldwide searches for English-language branded terms.
Follow Igloo vs YETI and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Igloo or YETI?
Compare the ice box brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Igloo, YETI. The figures are in the table below the chart.
View monthly share of search table
| Month | Coleman | Igloo | YETI |
|---|---|---|---|
| Oct 2025 | 71.2% | 28.6% | 0.21% |
| Nov 2025 | 75.1% | 24.6% | 0.22% |
| Dec 2025 | 74.9% | 24.8% | 0.3% |
| Jan 2026 | 78.4% | 21.3% | 0.28% |
| Feb 2026 | 74.2% | 24.7% | 1.1% |
| Mar 2026 | 66.7% | 33% | 0.27% |
| Apr 2026 | 52.6% | 45.3% | 2.1% |
| May 2026 | 51.7% | 45.8% | 2.5% |
| Jun 2026 | 52.4% | 47.2% | 0.34% |
| Jul 2026 | 52.1% | 47.5% | 0.4% |
| Aug 2026 | 57.1% | 42.6% | 0.3% |
| Sep 2026 | 57.7% | 42.1% | 0.29% |
How has the Igloo and YETI comparison changed over the last 12 months?
3 findings
- Igloo was ahead of YETI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among ice box brands worldwide moved from 28.6% to 42.1%, and its estimated monthly branded searches moved from 98.7K to 147K.
- Across the 12 months ending September 2026, YETI’s estimated Share of Search among ice box brands worldwide moved from 0.21% to 0.29%, and its estimated monthly branded searches moved from 720 to 1K.
How did search popularity change for ice box brands worldwide in September 2026?
2 changes
In September 2026, Igloo lost estimated Share of Search among ice box brands worldwide, from 42.6% to 42.1%.
Estimated monthly branded searches for YETI worldwide rose 38.9% over 12 measured months, from 720 to 1K in September 2026.
Other head-to-heads among ice box brands
How each brand is measured
Brandwave collects information about searches that people make online using Igloo’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.