How popular isNewair in search?
In September 2026, there were an estimated 4.8K branded searches for Newair worldwide which is down 33.3% over the last 12 months. Newair holds 0.14% estimated Share of Search among beverage cooler brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Haier70.9%
Igloo28.3%
Avanti Products0.65%
Newair0.14%
Kalamera<0.01%
Follow Newair and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which beverage cooler brands compete with Newair?
Share of Search by month for Haier, Igloo, Newair. The figures are in the table below the chart.
View monthly share of search table
| Month | Haier | Igloo | Avanti Products | Newair | Kalamera |
|---|---|---|---|---|---|
| Oct 2025 | 81.4% | 17.8% | 0.6% | 0.18% | <0.01% |
| Nov 2025 | 84.1% | 15.1% | 0.62% | 0.19% | <0.01% |
| Dec 2025 | 86.5% | 12.8% | 0.45% | 0.2% | <0.01% |
| Jan 2026 | 86.3% | 12.8% | 0.65% | 0.31% | <0.01% |
| Feb 2026 | 82.9% | 15.1% | 0.76% | 1.2% | <0.01% |
| Mar 2026 | 77.4% | 21% | 0.67% | 0.93% | <0.01% |
| Apr 2026 | 71.2% | 27.4% | 1.1% | 0.25% | <0.01% |
| May 2026 | 70.4% | 27.9% | 1.6% | 0.13% | <0.01% |
| Jun 2026 | 70.9% | 28.6% | 0.41% | 0.13% | <0.01% |
| Jul 2026 | 66.3% | 33% | 0.49% | 0.15% | <0.01% |
| Aug 2026 | 66.2% | 33% | 0.61% | 0.18% | <0.01% |
| Sep 2026 | 70.9% | 28.3% | 0.65% | 0.14% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.9% | 368K | 0% | +4.8 points | |
| 2, held 2nd | 28.3% | 147K | -20.2% | -4.8 points | |
| 3, held 3rd | 0.65% | 3.4K | 0% | 0 points | |
| 4, held 4th | 0.14% | 720 | -28% | 0 points | |
| 5, held 5th | <0.01% | 20 | 0% | 0 points |
1.
70.9%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +4.8 points.
2.
Igloo28.3%
Held 2nd. 147K estimated branded searches, -20.2% vs prior month. Share -4.8 points.
0.65%
Held 3rd. 3.4K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Newair0.14%
Held 4th. 720 estimated branded searches, -28% vs prior month. Share 0 points.
5.
Kalamera<0.01%
Held 5th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Newair and its closest rivals
Every comparison with Newair
9 comparisons
How has branded search demand for Newair changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Newair worldwide fell from 7.2K to 4.8K.
- Across the 12 months ending September 2026, Newair’s estimated Share of Search among beverage cooler brands worldwide peaked at 1.2% in February 2026 and was lowest at 0.13% in May 2026.
How did search popularity change for beverage cooler brands worldwide in September 2026?
3 changes
In September 2026, Haier gained estimated Share of Search among beverage cooler brands worldwide, from 66.2% to 70.9%.
In September 2026, Igloo lost estimated Share of Search among beverage cooler brands worldwide, from 33% to 28.3%.
Estimated monthly branded searches for Newair worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.
Where does Newair compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Wine fridges | 3rd of 6 | 0.14% | Show ranking |
| Beverage cooler brands | 4th of 5 | 0.14% | Shown above |
| Countertop ice maker brands | 5th of 5 | 2.9% | Show ranking |
| Wine cooler brands | 1st of 3 | 89% | Show ranking |
How is Newair measured?
Brandwave collects information about searches that people make online using Newair’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- ice maker newair
- newair beverage cooler
- newair wine cooler
- newair wine fridge
Do you work for Newair? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Newair your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.