Brandwave

Haier vs Newair:Which is searched more?

In September 2026, Haier had more branded searches than Newair among beverage cooler brands worldwide. Haier was estimated to have 368K branded searches compared to Newair’s 720, and held a 70.9% Share of Search versus Newair’s 0.14%. These are worldwide searches for English-language branded terms.

Share of Search among beverage cooler brands worldwide in September 2026Which is more popular in search, Haier or Newair?
Haier70.9%368K searches
vs
Newair0.14%720 searches

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Which is more popular in search, Haier or Newair?

Compare the beverage cooler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Haier and Newair among beverage cooler brands worldwide, by month

Share of Search by month for Haier, Newair. The figures are in the table below the chart.

View monthly share of search table
MonthHaierIglooAvanti ProductsNewairKalamera
Oct 202581.4%17.8%0.6%0.18%<0.01%
Nov 202584.1%15.1%0.62%0.19%<0.01%
Dec 202586.5%12.8%0.45%0.2%<0.01%
Jan 202686.3%12.8%0.65%0.31%<0.01%
Feb 202682.9%15.1%0.76%1.2%<0.01%
Mar 202677.4%21%0.67%0.93%<0.01%
Apr 202671.2%27.4%1.1%0.25%<0.01%
May 202670.4%27.9%1.6%0.13%<0.01%
Jun 202670.9%28.6%0.41%0.13%<0.01%
Jul 202666.3%33%0.49%0.15%<0.01%
Aug 202666.2%33%0.61%0.18%<0.01%
Sep 202670.9%28.3%0.65%0.14%<0.01%

How has the Haier and Newair comparison changed over the last 12 months?

  • Haier was ahead of Newair in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Haier’s estimated Share of Search among beverage cooler brands worldwide moved from 81.4% to 70.9%, and its estimated monthly branded searches moved from 450K to 368K.
  • Across the 12 months ending September 2026, Newair’s estimated Share of Search among beverage cooler brands worldwide moved from 0.18% to 0.14%, and its estimated monthly branded searches moved from 1K to 720.

How did search popularity change for beverage cooler brands worldwide in September 2026?

  1. In September 2026, Haier gained estimated Share of Search among beverage cooler brands worldwide, from 66.2% to 70.9%.

  2. Estimated monthly branded searches for Newair worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.

Other head-to-heads among beverage cooler brands

How each brand is measured

Brandwave collects information about searches that people make online using Haier’s and Newair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Haier

1 branded search term

  • haier

Newair

1 branded search term

  • newair beverage cooler

How the Brand Demand Index is measured

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