Brandwave

Insulated tumbler brands:Which are searched most?

In September 2026, Starbucks was the most searched among insulated tumbler brands worldwide, with an estimated 30.4M branded searches and 82.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Starbucks82.9%
  2. Owala11.9%
  3. Stanley1.8%
  4. Hydro Flask1.3%
  5. YETI1.1%
  6. Frank Green0.37%
  7. Corkcicle0.37%
  8. Chilly's0.3%

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Share of SearchLeaderboard

Compare the insulated tumbler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among insulated tumbler brands worldwide, by month

Share of Search by month for Starbucks, Owala. The figures are in the table below the chart.

View monthly share of search table
MonthStarbucksOwalaStanleyHydro FlaskYETIFrank GreenCorkcicleChilly's
Oct 202589.7%6.5%1.1%1.1%0.73%0.33%0.31%0.27%
Nov 202588%8.3%0.93%1.1%0.78%0.39%0.3%0.21%
Dec 202588.5%7.4%0.99%1.1%1.1%0.39%0.31%0.22%
Jan 202687.1%8.3%1.2%1.3%1%0.39%0.31%0.39%
Feb 202686.1%9.3%1.2%1.3%1.1%0.38%0.31%0.31%
Mar 202685.5%9.9%1.3%1.3%0.95%0.38%0.31%0.31%
Apr 202685.7%9.5%1.4%1.3%1.1%0.38%0.38%0.31%
May 202685.5%9.5%1.5%1.3%1.2%0.31%0.38%0.31%
Jun 202685.2%9.5%1.7%1.3%1.2%0.31%0.38%0.31%
Jul 202682.4%12%1.8%1.5%1.2%0.37%0.36%0.25%
Aug 202679.5%14%2.4%1.8%1.2%0.43%0.36%0.29%
Sep 202682.9%11.9%1.8%1.3%1.1%0.37%0.37%0.3%

This month’s ranking, September 2026

  1. 1.Starbucks

    82.9%

    Held 1st. 30.4M estimated branded searches, 0% vs prior month. Share +3.4 points.

  2. 2.Owala

    11.9%

    Held 2nd. 4.4M estimated branded searches, -18.6% vs prior month. Share -2.1 points.

  3. 3.Stanley

    1.8%

    Held 3rd. 659K estimated branded searches, -27.3% vs prior month. Share -0.6 points.

  4. 4.Hydro Flask

    1.3%

    Held 4th. 470K estimated branded searches, -32.4% vs prior month. Share -0.5 points.

  5. 5.YETI

    1.1%

    Held 5th. 388K estimated branded searches, -18.4% vs prior month. Share -0.2 points.

  6. 6.Frank Green

    0.37%

    Held 6th. 135K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  7. 7.Corkcicle

    0.37%

    Held 7th. 135K estimated branded searches, -0.79% vs prior month. Share 0 points.

  8. 8.Chilly's

    0.3%

    Held 8th. 110K estimated branded searches, -0.05% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among insulated tumbler brands worldwide?

In September 2026, Starbucks was the most searched among insulated tumbler brands worldwide, with an estimated 30.4M branded searches and 82.9% estimated Share of Search within this set. Owala is in 2nd place, 71 percentage points behind at 11.9% Share of Search.

Global insulated tumbler brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Starbucks89.7% → 82.9%89.7%Oct 202579.5%Aug 20261st
Owala6.5% → 11.9%14%Aug 20266.5%Oct 20252nd
Stanley1.1% → 1.8%2.4%Aug 20260.93%Nov 20254th → 3rd
Hydro Flask1.1% → 1.3%1.8%Aug 20261.1%Nov 20253rd → 4th
YETI0.73% → 1.1%1.2%Aug 20260.73%Oct 20255th
Frank Green0.33% → 0.37%0.43%Aug 20260.31%Jun 20266th
Corkcicle0.31% → 0.37%0.38%Apr 20260.3%Nov 20257th
Chilly's0.27% → 0.3%0.39%Jan 20260.21%Nov 20258th

Each finding as a sentence

  • Across the 12 months ending September 2026, Starbucks’ estimated Share of Search among insulated tumbler brands worldwide decreased from 89.7% to 82.9%.
  • Across the 12 months ending September 2026, Owala’s estimated Share of Search among insulated tumbler brands worldwide increased from 6.5% to 11.9%.
  • Across the 12 months ending September 2026, Stanley’s estimated Share of Search among insulated tumbler brands worldwide increased from 1.1% to 1.8%.
  • Across the 12 months ending September 2026, Starbucks’ estimated Share of Search among insulated tumbler brands worldwide peaked at 89.7% in October 2025 and was lowest at 79.5% in August 2026.
  • Across the 12 months ending September 2026, Owala’s estimated Share of Search among insulated tumbler brands worldwide peaked at 14% in August 2026 and was lowest at 6.5% in October 2025.
  • Across the 12 months ending September 2026, Stanley’s estimated Share of Search among insulated tumbler brands worldwide peaked at 2.4% in August 2026 and was lowest at 0.93% in November 2025.
  • Across the 12 months ending September 2026, Stanley rose from 4th to 3rd among insulated tumbler brands worldwide.
  • Across the 12 months ending September 2026, Hydro Flask fell from 3rd to 4th among insulated tumbler brands worldwide.
  • Across the 12 months ending September 2026, YETI, Frank Green, Corkcicle and Chilly's held steady: their estimated Share of Search among insulated tumbler brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for insulated tumbler brands worldwide in September 2026?

  1. In September 2026, Starbucks gained estimated Share of Search among insulated tumbler brands worldwide, from 79.5% to 82.9%.

  2. In September 2026, Owala lost estimated Share of Search among insulated tumbler brands worldwide, from 14% to 11.9%.

  3. In September 2026, Stanley lost estimated Share of Search among insulated tumbler brands worldwide, from 2.4% to 1.8%.

  4. In September 2026, Hydro Flask lost estimated Share of Search among insulated tumbler brands worldwide, from 1.8% to 1.3%.

  5. Estimated monthly branded searches for Chilly's worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  6. Estimated monthly branded searches for Frank Green worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

  7. Estimated monthly branded searches for Corkcicle worldwide fell 13.2% over 12 measured months, from 156K to 135K in September 2026.

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