Brandwave

How popular isYETI in search?

In September 2026, there were an estimated 388K branded searches for YETI worldwide which is up 5.3% over the last 12 months. YETI holds 6.2% estimated Share of Search among insulated tumbler brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Owala69.7%
  2. Stanley10.5%
  3. Hydro Flask7.5%
  4. YETI6.2%
  5. Frank Green2.2%
  6. Corkcicle2.2%
  7. Chilly's1.8%
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Which insulated tumbler brands compete with YETI?

YETI against insulated tumbler brands worldwide, by month

Share of Search by month for Owala, Stanley, Hydro Flask, YETI, Frank Green, Corkcicle. The figures are in the table below the chart.

View monthly share of search table
MonthOwalaStanleyHydro FlaskYETIFrank GreenCorkcicleChilly's
Oct 202563.2%10.2%10.9%7%3.1%3%2.6%
Nov 202569%7.7%9.2%6.5%3.2%2.5%1.8%
Dec 202564.2%8.6%9.7%9.5%3.4%2.7%1.9%
Jan 202664.3%9.1%10.4%7.8%3%2.4%3%
Feb 202667%8.3%9.5%8%2.7%2.2%2.2%
Mar 202668.3%9.2%9.1%6.6%2.6%2.1%2.1%
Apr 202666%10%9.2%7.3%2.7%2.6%2.2%
May 202665.1%10.6%9.1%8.4%2.1%2.6%2.1%
Jun 202664.4%11.8%8.9%8.2%2.1%2.5%2.1%
Jul 202668.3%10.3%8.8%7%2.1%2.1%1.4%
Aug 202668.3%11.6%8.9%6.1%2.1%1.7%1.4%
Sep 202669.7%10.5%7.5%6.2%2.2%2.2%1.8%

  1. 1.Owala

    69.7%

    Held 1st. 4.4M estimated branded searches, -18.6% vs prior month. Share +1.4 points.

  2. 2.Stanley

    10.5%

    Held 2nd. 659K estimated branded searches, -27.3% vs prior month. Share -1 points.

  3. 3.Hydro Flask

    7.5%

    Held 3rd. 470K estimated branded searches, -32.4% vs prior month. Share -1.4 points.

  4. 4.YETI

    6.2%

    Held 4th. 388K estimated branded searches, -18.4% vs prior month. Share +0.1 points.

  5. 5.Frank Green

    2.2%

    Held 5th. 135K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  6. 6.Corkcicle

    2.2%

    Held 6th. 135K estimated branded searches, -0.79% vs prior month. Share +0.4 points.

  7. 7.Chilly's

    1.8%

    Held 7th. 110K estimated branded searches, -0.05% vs prior month. Share +0.4 points.

Compare search popularity between YETI and its closest rivals

Every comparison with YETI

How has branded search demand for YETI changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for YETI worldwide rose from 368K to 388K.
  • Across the 12 months ending September 2026, YETI’s estimated Share of Search among insulated tumbler brands worldwide decreased from 7% to 6.2%.
  • Across the 12 months ending September 2026, YETI’s estimated Share of Search among insulated tumbler brands worldwide peaked at 9.5% in December 2025 and was lowest at 6.1% in August 2026.

How did search popularity change for insulated tumbler brands worldwide in September 2026?

  1. In September 2026, Owala gained estimated Share of Search among insulated tumbler brands worldwide, from 68.3% to 69.7%.

  2. In September 2026, Hydro Flask lost estimated Share of Search among insulated tumbler brands worldwide, from 8.9% to 7.5%.

  3. In September 2026, Stanley lost estimated Share of Search among insulated tumbler brands worldwide, from 11.6% to 10.5%.

  4. Estimated monthly branded searches for Chilly's worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  5. Estimated monthly branded searches for Frank Green worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

  6. Estimated monthly branded searches for Corkcicle worldwide fell 13.2% over 12 measured months, from 156K to 135K in September 2026.

Where does YETI compete?

YETI is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Insulated tumbler brands4th of 76.2%Shown above
Drink bottle brands4th of 66.3%Show ranking
Insulated drinkware brands4th of 56.5%Show ranking
Boom arm brands3rd of 620%Show ranking
Metal straw brands3rd of 325.6%Show ranking
Water bottle brands2nd of 632.8%Show ranking
Chilly bin and cooler brands2nd of 534.1%Show ranking
Lunch cooler brands2nd of 339.4%Show ranking
Cooler box brands1st of 546.7%Show ranking
Ice box brands1st of 350%Show ranking
Dog bowl brands1st of 390.3%Show ranking

How is YETI measured?

Brandwave collects information about searches that people make online using YETI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • yeti drinkware
  • yeti rambler
  • yeti tumbler
  • yeti water bottle

Do you work for YETI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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