RODE vs YETI:Which is searched more?
In September 2026, RODE and YETI were level on Share of Search among boom Arm brands worldwide, with an estimated 392K versus 388K branded searches, at 19.5% and 19.2% estimated Share of Search. These are worldwide searches for English-language branded terms.
Follow RODE vs YETI and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, RODE or YETI?
Compare the boom arm brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for RODE, YETI. The figures are in the table below the chart.
View monthly share of search table
| Month | HyperX | RODE | Elgato | YETI | Shure | Blue |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.1% | 18.8% | 19.4% | 18% | 10.5% | 5.3% |
| Nov 2025 | 30.9% | 18.9% | 16.1% | 20.2% | 8.7% | 5.2% |
| Dec 2025 | 29.5% | 15% | 15.4% | 26.7% | 8.3% | 5.1% |
| Jan 2026 | 29.8% | 17.4% | 17.9% | 19.3% | 9.7% | 6% |
| Feb 2026 | 28.4% | 19.3% | 16.3% | 19.7% | 10.8% | 5.4% |
| Mar 2026 | 28.1% | 19.5% | 19.5% | 16.8% | 10.7% | 5.4% |
| Apr 2026 | 27.3% | 20.4% | 17% | 19.8% | 10.7% | 4.9% |
| May 2026 | 25.5% | 19.4% | 19.2% | 21.4% | 10.1% | 4.4% |
| Jun 2026 | 27.7% | 20.1% | 16.3% | 22.1% | 9.2% | 4.6% |
| Jul 2026 | 26.6% | 21.5% | 15.8% | 22.2% | 8.9% | 5.2% |
| Aug 2026 | 26.6% | 19.3% | 15.8% | 23.4% | 9.5% | 5.3% |
| Sep 2026 | 26.8% | 19.5% | 19.3% | 19.2% | 10.9% | 4.4% |
How has the RODE and YETI comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: YETI took it in November 2025, RODE took it in March 2026, YETI took it in May 2026, RODE took it in September 2026.
- Across the 12 months ending September 2026, RODE’s estimated Share of Search among boom Arm brands worldwide moved from 18.8% to 19.5%, and its estimated monthly branded searches moved from 385K to 392K.
- Across the 12 months ending September 2026, YETI’s estimated Share of Search among boom Arm brands worldwide moved from 18% to 19.2%, and its estimated monthly branded searches moved from 368K to 388K.
How did search popularity change for boom Arm brands worldwide in September 2026?
3 changes
In September 2026, Elgato overtook YETI to rank 3rd among boom Arm brands worldwide, with 19.3% estimated Share of Search.
In September 2026, YETI lost estimated Share of Search among boom Arm brands worldwide, from 23.4% to 19.2%.
In September 2026, RODE rose from 3rd to 2nd among boom Arm brands worldwide.
Other head-to-heads among boom Arm brands
How each brand is measured
Brandwave collects information about searches that people make online using RODE’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.