Brandwave

Elgato vs RODE:Which is searched more?

In September 2026, RODE had more branded searches than Elgato among boom arm brands worldwide. RODE was estimated to have 315K branded searches compared to Elgato’s 720, and held a 27.1% Share of Search versus Elgato’s 0.06%. These are worldwide searches for English-language branded terms.

Share of Search among boom arm brands worldwide in September 2026Which is more popular in search, Elgato or RODE?
Elgato0.06%720 searches
vs
RODE27.1%315K searches

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Which is more popular in search, Elgato or RODE?

Compare the boom arm brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Elgato and RODE among boom arm brands worldwide, by month

Share of Search by month for RODE, Elgato. The figures are in the table below the chart.

View monthly share of search table
MonthHyperXRODEShureBlueElgatoYETI
Oct 202547.5%25.8%17.7%9%0.06%0.01%
Nov 202551.5%25.2%14.6%8.7%0.07%<0.01%
Dec 202553.5%21.9%15.2%9.3%0.07%0.01%
Jan 202650%23.7%16.3%10%0.07%0.01%
Feb 202647.1%25.8%18%9%0.06%<0.01%
Mar 202646.8%26.3%17.9%9%0.06%<0.01%
Apr 202646.1%27.5%18.1%8.2%0.06%<0.01%
May 202645.9%27.9%18.1%7.9%0.06%<0.01%
Jun 202648.2%27.9%15.9%7.9%0.06%<0.01%
Jul 202647.3%27.6%15.8%9.2%0.06%<0.01%
Aug 202646.6%27.3%16.7%9.4%0.06%<0.01%
Sep 202646.4%27.1%18.8%7.6%0.06%<0.01%

How has the Elgato and RODE comparison changed over the last 12 months?

  • RODE was ahead of Elgato in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Elgato’s estimated Share of Search among boom arm brands worldwide held steady at 0.06%, and its estimated monthly branded searches held steady at 720.
  • Across the 12 months ending September 2026, RODE’s estimated Share of Search among boom arm brands worldwide moved from 25.8% to 27.1%, and its estimated monthly branded searches moved from 313K to 315K.

How did search popularity change for boom arm brands worldwide in September 2026?

  1. RODE’s estimated Share of Search among boom arm brands worldwide has lost ground for 3 months in a row, from 27.9% to 27.1% in September 2026.

Other head-to-heads among boom arm brands

How each brand is measured

Brandwave collects information about searches that people make online using Elgato’s and RODE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Elgato

1 branded search term

  • elgato boom arm

RODE

7 branded search terms

  • rode com
  • rode mic
  • rode microphone
  • rode podcast
  • rode podcast microphone
  • rode podmic
  • rode wireless pro

How the Brand Demand Index is measured

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