Brandwave

How popular isYETI in search?

In September 2026, there were an estimated 388K branded searches for YETI worldwide which is up 5.3% over the last 12 months. YETI holds 19.2% estimated Share of Search among boom Arm brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. HyperX26.8%
  2. RODE19.5%
  3. Elgato19.3%
  4. YETI19.2%
  5. Shure10.9%
  6. Blue4.4%
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Which boom Arm brands compete with YETI?

YETI against boom Arm brands worldwide, by month

Share of Search by month for HyperX, RODE, Elgato, YETI, Shure, Blue. The figures are in the table below the chart.

View monthly share of search table
MonthHyperXRODEElgatoYETIShureBlue
Oct 202528.1%18.8%19.4%18%10.5%5.3%
Nov 202530.9%18.9%16.1%20.2%8.7%5.2%
Dec 202529.5%15%15.4%26.7%8.3%5.1%
Jan 202629.8%17.4%17.9%19.3%9.7%6%
Feb 202628.4%19.3%16.3%19.7%10.8%5.4%
Mar 202628.1%19.5%19.5%16.8%10.7%5.4%
Apr 202627.3%20.4%17%19.8%10.7%4.9%
May 202625.5%19.4%19.2%21.4%10.1%4.4%
Jun 202627.7%20.1%16.3%22.1%9.2%4.6%
Jul 202626.6%21.5%15.8%22.2%8.9%5.2%
Aug 202626.6%19.3%15.8%23.4%9.5%5.3%
Sep 202626.8%19.5%19.3%19.2%10.9%4.4%

  1. 1.HyperX

    26.8%

    Held 1st. 541K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.RODE

    19.5%

    Moved from 3rd to 2nd. 392K estimated branded searches, -0.02% vs prior month. Share +0.1 points.

  3. 3.Elgato

    19.3%

    Moved from 4th to 3rd. 389K estimated branded searches, +21.1% vs prior month. Share +3.5 points.

  4. 4.YETI

    19.2%

    Moved from 2nd to 4th. 388K estimated branded searches, -18.4% vs prior month. Share -4.2 points.

  5. 5.Shure

    10.9%

    Held 5th. 219K estimated branded searches, +12.9% vs prior month. Share +1.3 points.

  6. 6.Blue

    4.4%

    Held 6th. 88.8K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

Compare search popularity between YETI and its closest rivals

Every comparison with YETI

How has branded search demand for YETI changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for YETI worldwide rose from 368K to 388K.
  • Across the 12 months ending September 2026, YETI’s estimated Share of Search among boom Arm brands worldwide increased from 18% to 19.2%.
  • Across the 12 months ending September 2026, YETI’s estimated Share of Search among boom Arm brands worldwide peaked at 26.7% in December 2025 and was lowest at 16.8% in March 2026.

How did search popularity change for boom Arm brands worldwide in September 2026?

  1. In September 2026, Elgato overtook YETI to rank 3rd among boom Arm brands worldwide, with 19.3% estimated Share of Search.

  2. In September 2026, Shure gained estimated Share of Search among boom Arm brands worldwide, from 9.5% to 10.9%.

  3. In September 2026, YETI lost estimated Share of Search among boom Arm brands worldwide, from 23.4% to 19.2%.

  4. In September 2026, Blue lost estimated Share of Search among boom Arm brands worldwide, from 5.3% to 4.4%.

  5. In September 2026, RODE rose from 3rd to 2nd among boom Arm brands worldwide.

Where does YETI compete?

YETI is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Insulated tumbler brands5th of 81.1%Show ranking
Drink bottle brands5th of 71.3%Show ranking
Waterproof Bag brands3rd of 41.4%Show ranking
Insulated drinkware brands4th of 56.5%Show ranking
Mountain bike brands2nd of 59%Show ranking
Boom Arm brands4th of 619.2%Shown above
Engraving brands3rd of 419.6%Show ranking
Dog Bowl brands2nd of 420.1%Show ranking
Mtb brands2nd of 621.2%Show ranking
Metal Straw brands3rd of 325.6%Show ranking
Chilly bin and cooler brands2nd of 528.5%Show ranking
Cooler box brands2nd of 529.2%Show ranking
Lunch Cooler brands2nd of 332.2%Show ranking
Water bottle brands2nd of 632.8%Show ranking
Ice Box brands1st of 338.9%Show ranking
Car Cup Holder brands2nd of 339.1%Show ranking
Microphone Arm brands2nd of 344.6%Show ranking

How is YETI measured?

Brandwave collects information about searches that people make online using YETI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • yeti drinkware
  • yeti rambler
  • yeti tumbler
  • yeti water bottle

Do you work for YETI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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