Santa Cruz vs YETI:Which is searched more?

Name: Santa Cruz vs YETI: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Santa Cruz had more branded searches than YETI among mountain bike brands worldwide. Santa Cruz was estimated to have 3.4M branded searches compared to YETI’s 388K, and held a 79.1% Share of Search versus YETI’s 9%. These are worldwide searches for English-language branded terms.

Share of Search among mountain bike brands worldwide in September 2026Which is more popular in search, Santa Cruz or YETI?

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Which is more popular in search, Santa Cruz or YETI?

Compare the mountain bike brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Santa Cruz and YETI among mountain bike brands worldwide, by month

Month	Santa Cruz	YETI	Trek	Giant	Scott
Oct 2025	69.5%	13.3%	10.9%	6%	0.24%
Nov 2025	64.1%	20.1%	10%	5.5%	0.22%
Dec 2025	59.5%	25.9%	9.3%	5.1%	0.2%
Jan 2026	73.8%	13.8%	7.9%	4.3%	0.21%
Feb 2026	70.7%	14.8%	9.2%	5.1%	0.25%
Mar 2026	68.3%	12.2%	13.3%	6%	0.24%
Apr 2026	70.9%	11.5%	11.3%	6.2%	0.2%
May 2026	67.9%	12.8%	13.3%	5.9%	0.16%
Jun 2026	70.2%	13.2%	11.3%	5.1%	0.17%
Jul 2026	69.7%	13.8%	11.3%	5%	0.17%
Aug 2026	67.6%	14%	13.3%	4.9%	0.19%
Sep 2026	79.1%	9%	8.6%	3.1%	0.15%

How has the Santa Cruz and YETI comparison changed over the last 12 months?

3 findings

Santa Cruz was ahead of YETI in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Santa Cruz’s estimated Share of Search among mountain bike brands worldwide moved from 69.5% to 79.1%, and its estimated monthly branded searches moved from 1.9M to 3.4M.
Across the 12 months ending September 2026, YETI’s estimated Share of Search among mountain bike brands worldwide moved from 13.3% to 9%, and its estimated monthly branded searches moved from 368K to 388K.

How did search popularity change for mountain bike brands worldwide in September 2026?

2 changes

In September 2026, Santa Cruz gained estimated Share of Search among mountain bike brands worldwide, from 67.6% to 79.1%.
In September 2026, YETI lost estimated Share of Search among mountain bike brands worldwide, from 14% to 9%.

Other head-to-heads among mountain bike brands

How each brand is measured

Brandwave collects information about searches that people make online using Santa Cruz’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.