Giant vs Trek:Which is searched more?
In September 2026, Trek had more branded searches than Giant among mountain bike brands worldwide. Trek was estimated to have 368K branded searches compared to Giant’s 135K, and held an 8.6% Share of Search versus Giant’s 3.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Giant or Trek?
Compare the mountain bike brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trek, Giant. The figures are in the table below the chart.
View monthly share of search table
| Month | Santa Cruz | YETI | Trek | Giant | Scott |
|---|---|---|---|---|---|
| Oct 2025 | 69.5% | 13.3% | 10.9% | 6% | 0.24% |
| Nov 2025 | 64.1% | 20.1% | 10% | 5.5% | 0.22% |
| Dec 2025 | 59.5% | 25.9% | 9.3% | 5.1% | 0.2% |
| Jan 2026 | 73.8% | 13.8% | 7.9% | 4.3% | 0.21% |
| Feb 2026 | 70.7% | 14.8% | 9.2% | 5.1% | 0.25% |
| Mar 2026 | 68.3% | 12.2% | 13.3% | 6% | 0.24% |
| Apr 2026 | 70.9% | 11.5% | 11.3% | 6.2% | 0.2% |
| May 2026 | 67.9% | 12.8% | 13.3% | 5.9% | 0.16% |
| Jun 2026 | 70.2% | 13.2% | 11.3% | 5.1% | 0.17% |
| Jul 2026 | 69.7% | 13.8% | 11.3% | 5% | 0.17% |
| Aug 2026 | 67.6% | 14% | 13.3% | 4.9% | 0.19% |
| Sep 2026 | 79.1% | 9% | 8.6% | 3.1% | 0.15% |
How has the Giant and Trek comparison changed over the last 12 months?
3 findings
- Trek was ahead of Giant in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Giant’s estimated Share of Search among mountain bike brands worldwide moved from 6% to 3.1%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Trek’s estimated Share of Search among mountain bike brands worldwide moved from 10.9% to 8.6%, and its estimated monthly branded searches moved from 301K to 368K.
How did search popularity change for mountain bike brands worldwide in September 2026?
2 changes
In September 2026, Trek lost estimated Share of Search among mountain bike brands worldwide, from 13.3% to 8.6%.
In September 2026, Giant lost estimated Share of Search among mountain bike brands worldwide, from 4.9% to 3.1%.
Other head-to-heads among mountain bike brands
How each brand is measured
Brandwave collects information about searches that people make online using Giant’s and Trek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.