How popular isYETI in search?
In September 2026, there were an estimated 388K branded searches for YETI worldwide which is up 5.3% over the last 12 months. YETI holds 9% estimated Share of Search among mountain bike brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Santa Cruz79.1%
YETI9%
Trek8.6%Giant3.1%
Scott0.15%
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Which mountain bike brands compete with YETI?
Share of Search by month for Santa Cruz, YETI, Trek, Giant. The figures are in the table below the chart.
View monthly share of search table
| Month | Santa Cruz | YETI | Trek | Giant | Scott |
|---|---|---|---|---|---|
| Oct 2025 | 69.5% | 13.3% | 10.9% | 6% | 0.24% |
| Nov 2025 | 64.1% | 20.1% | 10% | 5.5% | 0.22% |
| Dec 2025 | 59.5% | 25.9% | 9.3% | 5.1% | 0.2% |
| Jan 2026 | 73.8% | 13.8% | 7.9% | 4.3% | 0.21% |
| Feb 2026 | 70.7% | 14.8% | 9.2% | 5.1% | 0.25% |
| Mar 2026 | 68.3% | 12.2% | 13.3% | 6% | 0.24% |
| Apr 2026 | 70.9% | 11.5% | 11.3% | 6.2% | 0.2% |
| May 2026 | 67.9% | 12.8% | 13.3% | 5.9% | 0.16% |
| Jun 2026 | 70.2% | 13.2% | 11.3% | 5.1% | 0.17% |
| Jul 2026 | 69.7% | 13.8% | 11.3% | 5% | 0.17% |
| Aug 2026 | 67.6% | 14% | 13.3% | 4.9% | 0.19% |
| Sep 2026 | 79.1% | 9% | 8.6% | 3.1% | 0.15% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.1% | 3.4M | +48.1% | +11.5 points | |
| 2, held 2nd | 9% | 388K | -18.4% | -5 points | |
| 3, held 3rd | 8.6% | 368K | -18.2% | -4.7 points | |
| 4, held 4th | 3.1% | 135K | -18.2% | -1.7 points | |
| 5, held 5th | 0.15% | 6.6K | 0% | 0 points |
79.1%
Held 1st. 3.4M estimated branded searches, +48.1% vs prior month. Share +11.5 points.
2.
YETI9%
Held 2nd. 388K estimated branded searches, -18.4% vs prior month. Share -5 points.
3.
Trek8.6%
Held 3rd. 368K estimated branded searches, -18.2% vs prior month. Share -4.7 points.
4.
3.1%
Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -1.7 points.
5.
Scott0.15%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between YETI and its closest rivals
Every comparison with YETI
39 comparisons
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- Santa Cruz vs YETI
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- Trek vs YETI
- Coleman vs YETI
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- Giant vs YETI
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- Ghost vs YETI
- S'well vs YETI
- Scott vs YETI
- Icey-Tek vs YETI
- Maze vs YETI
How has branded search demand for YETI changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for YETI worldwide rose from 368K to 388K.
- Across the 12 months ending September 2026, YETI’s estimated Share of Search among mountain bike brands worldwide decreased from 13.3% to 9%.
- Across the 12 months ending September 2026, YETI’s estimated Share of Search among mountain bike brands worldwide peaked at 25.9% in December 2025 and was lowest at 9% in September 2026.
How did search popularity change for mountain bike brands worldwide in September 2026?
4 changes
In September 2026, Santa Cruz gained estimated Share of Search among mountain bike brands worldwide, from 67.6% to 79.1%.
In September 2026, YETI lost estimated Share of Search among mountain bike brands worldwide, from 14% to 9%.
In September 2026, Trek lost estimated Share of Search among mountain bike brands worldwide, from 13.3% to 8.6%.
In September 2026, Giant lost estimated Share of Search among mountain bike brands worldwide, from 4.9% to 3.1%.
Where does YETI compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Insulated tumbler brands | 5th of 8 | 1.1% | Show ranking |
| Drink bottle brands | 5th of 7 | 1.3% | Show ranking |
| Waterproof Bag brands | 3rd of 4 | 1.4% | Show ranking |
| Insulated drinkware brands | 4th of 5 | 6.5% | Show ranking |
| Mountain bike brands | 2nd of 5 | 9% | Shown above |
| Boom Arm brands | 4th of 6 | 19.2% | Show ranking |
| Engraving brands | 3rd of 4 | 19.6% | Show ranking |
| Dog Bowl brands | 2nd of 4 | 20.1% | Show ranking |
| Mtb brands | 2nd of 6 | 21.2% | Show ranking |
| Metal Straw brands | 3rd of 3 | 25.6% | Show ranking |
| Chilly bin and cooler brands | 2nd of 5 | 28.5% | Show ranking |
| Cooler box brands | 2nd of 5 | 29.2% | Show ranking |
| Lunch Cooler brands | 2nd of 3 | 32.2% | Show ranking |
| Water bottle brands | 2nd of 6 | 32.8% | Show ranking |
| Ice Box brands | 1st of 3 | 38.9% | Show ranking |
| Car Cup Holder brands | 2nd of 3 | 39.1% | Show ranking |
| Microphone Arm brands | 2nd of 3 | 44.6% | Show ranking |
How is YETI measured?
Brandwave collects information about searches that people make online using YETI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- yeti drinkware
- yeti rambler
- yeti tumbler
- yeti water bottle
Do you work for YETI? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is YETI your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.