Brandwave

How popular isYETI in search?

In September 2026, there were an estimated 388K branded searches for YETI worldwide which is up 5.3% over the last 12 months. YETI holds 1.3% estimated Share of Search among drink bottle brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nike79.9%
  2. Owala14.3%
  3. Stanley2.2%
  4. Hydro Flask1.5%
  5. YETI1.3%
  6. Frank Green0.44%
  7. Chilly's0.36%
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Which drink bottle brands compete with YETI?

YETI against drink bottle brands worldwide, by month

Share of Search by month for Nike, Owala, Stanley, YETI. The figures are in the table below the chart.

View monthly share of search table
MonthNikeOwalaStanleyHydro FlaskYETIFrank GreenChilly's
Oct 202583.1%11%1.8%1.9%1.2%0.55%0.45%
Nov 202583%12.1%1.4%1.6%1.1%0.57%0.31%
Dec 202581.4%12.2%1.6%1.9%1.8%0.65%0.36%
Jan 202684.5%10.2%1.5%1.7%1.2%0.48%0.48%
Feb 202683.5%11.3%1.4%1.6%1.3%0.46%0.38%
Mar 202685.7%10%1.3%1.3%0.96%0.38%0.31%
Apr 202683.2%11.4%1.7%1.6%1.3%0.46%0.37%
May 202683%11.3%1.8%1.6%1.5%0.37%0.37%
Jun 202682.6%11.5%2.1%1.6%1.5%0.37%0.37%
Jul 202679.6%14.3%2.2%1.8%1.5%0.44%0.29%
Aug 202676.4%16.4%2.8%2.1%1.5%0.51%0.34%
Sep 202679.9%14.3%2.2%1.5%1.3%0.44%0.36%

  1. 1.Nike

    79.9%

    Held 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +3.5 points.

  2. 2.Owala

    14.3%

    Held 2nd. 4.4M estimated branded searches, -18.6% vs prior month. Share -2.1 points.

  3. 3.Stanley

    2.2%

    Held 3rd. 659K estimated branded searches, -27.3% vs prior month. Share -0.6 points.

  4. 4.Hydro Flask

    1.5%

    Held 4th. 470K estimated branded searches, -32.4% vs prior month. Share -0.6 points.

  5. 5.YETI

    1.3%

    Held 5th. 388K estimated branded searches, -18.4% vs prior month. Share -0.2 points.

  6. 6.Frank Green

    0.44%

    Held 6th. 135K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  7. 7.Chilly's

    0.36%

    Held 7th. 110K estimated branded searches, -0.05% vs prior month. Share 0 points.

Compare search popularity between YETI and its closest rivals

Every comparison with YETI

How has branded search demand for YETI changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for YETI worldwide rose from 368K to 388K.
  • Across the 12 months ending September 2026, YETI’s estimated Share of Search among drink bottle brands worldwide held steady, from 1.2% to 1.3%.

How did search popularity change for drink bottle brands worldwide in September 2026?

  1. In September 2026, Nike gained estimated Share of Search among drink bottle brands worldwide, from 76.4% to 79.9%.

  2. In September 2026, Owala lost estimated Share of Search among drink bottle brands worldwide, from 16.4% to 14.3%.

  3. In September 2026, Stanley lost estimated Share of Search among drink bottle brands worldwide, from 2.8% to 2.2%.

  4. In September 2026, Hydro Flask lost estimated Share of Search among drink bottle brands worldwide, from 2.1% to 1.5%.

  5. Estimated monthly branded searches for Chilly's worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  6. Estimated monthly branded searches for Frank Green worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

Where does YETI compete?

YETI is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Insulated tumbler brands5th of 81.1%Show ranking
Drink bottle brands5th of 71.3%Shown above
Waterproof Bag brands3rd of 41.4%Show ranking
Insulated drinkware brands4th of 56.5%Show ranking
Mountain bike brands2nd of 59%Show ranking
Boom Arm brands4th of 619.2%Show ranking
Engraving brands3rd of 419.6%Show ranking
Dog Bowl brands2nd of 420.1%Show ranking
Mtb brands2nd of 621.2%Show ranking
Metal Straw brands3rd of 325.6%Show ranking
Chilly bin and cooler brands2nd of 528.5%Show ranking
Cooler box brands2nd of 529.2%Show ranking
Lunch Cooler brands2nd of 332.2%Show ranking
Water bottle brands2nd of 632.8%Show ranking
Ice Box brands1st of 338.9%Show ranking
Car Cup Holder brands2nd of 339.1%Show ranking
Microphone Arm brands2nd of 344.6%Show ranking

How is YETI measured?

Brandwave collects information about searches that people make online using YETI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • yeti drinkware
  • yeti rambler
  • yeti tumbler
  • yeti water bottle

Do you work for YETI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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