Blue vs YETI:Which is searched more?
In September 2026, YETI had more branded searches than Blue among boom Arm brands worldwide. YETI was estimated to have 388K branded searches compared to Blue’s 88.8K, and held a 19.2% Share of Search versus Blue’s 4.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blue or YETI?
Compare the boom arm brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for YETI, Blue. The figures are in the table below the chart.
View monthly share of search table
| Month | HyperX | RODE | Elgato | YETI | Shure | Blue |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.1% | 18.8% | 19.4% | 18% | 10.5% | 5.3% |
| Nov 2025 | 30.9% | 18.9% | 16.1% | 20.2% | 8.7% | 5.2% |
| Dec 2025 | 29.5% | 15% | 15.4% | 26.7% | 8.3% | 5.1% |
| Jan 2026 | 29.8% | 17.4% | 17.9% | 19.3% | 9.7% | 6% |
| Feb 2026 | 28.4% | 19.3% | 16.3% | 19.7% | 10.8% | 5.4% |
| Mar 2026 | 28.1% | 19.5% | 19.5% | 16.8% | 10.7% | 5.4% |
| Apr 2026 | 27.3% | 20.4% | 17% | 19.8% | 10.7% | 4.9% |
| May 2026 | 25.5% | 19.4% | 19.2% | 21.4% | 10.1% | 4.4% |
| Jun 2026 | 27.7% | 20.1% | 16.3% | 22.1% | 9.2% | 4.6% |
| Jul 2026 | 26.6% | 21.5% | 15.8% | 22.2% | 8.9% | 5.2% |
| Aug 2026 | 26.6% | 19.3% | 15.8% | 23.4% | 9.5% | 5.3% |
| Sep 2026 | 26.8% | 19.5% | 19.3% | 19.2% | 10.9% | 4.4% |
How has the Blue and YETI comparison changed over the last 12 months?
3 findings
- YETI was ahead of Blue in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blue’s estimated Share of Search among boom Arm brands worldwide moved from 5.3% to 4.4%, and its estimated monthly branded searches moved from 109K to 88.8K.
- Across the 12 months ending September 2026, YETI’s estimated Share of Search among boom Arm brands worldwide moved from 18% to 19.2%, and its estimated monthly branded searches moved from 368K to 388K.
How did search popularity change for boom Arm brands worldwide in September 2026?
3 changes
In September 2026, Elgato overtook YETI to rank 3rd among boom Arm brands worldwide, with 19.3% estimated Share of Search.
In September 2026, YETI lost estimated Share of Search among boom Arm brands worldwide, from 23.4% to 19.2%.
In September 2026, Blue lost estimated Share of Search among boom Arm brands worldwide, from 5.3% to 4.4%.
Other head-to-heads among boom Arm brands
How each brand is measured
Brandwave collects information about searches that people make online using Blue’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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