How popular isBlue in search?
In September 2026, there were an estimated 88.8K branded searches for Blue worldwide which is down 18.2% over the last 12 months. Blue holds 7.6% estimated Share of Search among boom arm brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which boom arm brands compete with Blue?
Share of Search by month for HyperX, RODE, Shure, Blue. The figures are in the table below the chart.
View monthly share of search table
| Month | HyperX | RODE | Shure | Blue | Elgato | YETI |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.5% | 25.8% | 17.7% | 9% | 0.06% | 0.01% |
| Nov 2025 | 51.5% | 25.2% | 14.6% | 8.7% | 0.07% | <0.01% |
| Dec 2025 | 53.5% | 21.9% | 15.2% | 9.3% | 0.07% | 0.01% |
| Jan 2026 | 50% | 23.7% | 16.3% | 10% | 0.07% | 0.01% |
| Feb 2026 | 47.1% | 25.8% | 18% | 9% | 0.06% | <0.01% |
| Mar 2026 | 46.8% | 26.3% | 17.9% | 9% | 0.06% | <0.01% |
| Apr 2026 | 46.1% | 27.5% | 18.1% | 8.2% | 0.06% | <0.01% |
| May 2026 | 45.9% | 27.9% | 18.1% | 7.9% | 0.06% | <0.01% |
| Jun 2026 | 48.2% | 27.9% | 15.9% | 7.9% | 0.06% | <0.01% |
| Jul 2026 | 47.3% | 27.6% | 15.8% | 9.2% | 0.06% | <0.01% |
| Aug 2026 | 46.6% | 27.3% | 16.7% | 9.4% | 0.06% | <0.01% |
| Sep 2026 | 46.4% | 27.1% | 18.8% | 7.6% | 0.06% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.4% | 541K | 0% | -0.1 points | |
| 2, held 2nd | 27.1% | 315K | -0.6% | -0.2 points | |
| 3, held 3rd | 18.8% | 219K | +12.9% | +2.1 points | |
| 4, held 4th | 7.6% | 88.8K | -18.2% | -1.7 points | |
| 5, held 5th | 0.06% | 720 | 0% | 0 points | |
| 6, held 6th | <0.01% | 70 | -36.4% | 0 points |
1.
HyperX46.4%
Held 1st. 541K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.
RODE27.1%
Held 2nd. 315K estimated branded searches, -0.6% vs prior month. Share -0.2 points.
3.
Shure
18.8%
Held 3rd. 219K estimated branded searches, +12.9% vs prior month. Share +2.1 points.
4.
Blue7.6%
Held 4th. 88.8K estimated branded searches, -18.2% vs prior month. Share -1.7 points.
5.
Elgato0.06%
Held 5th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
6.
YETI<0.01%
Held 6th. 70 estimated branded searches, -36.4% vs prior month. Share 0 points.
Compare search popularity between Blue and its closest rivals
Every comparison with Blue
9 comparisons
How has branded search demand for Blue changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Blue worldwide fell from 109K to 88.8K.
- Across the 12 months ending September 2026, Blue’s estimated Share of Search among boom arm brands worldwide decreased from 9% to 7.6%.
- Across the 12 months ending September 2026, Blue’s estimated Share of Search among boom arm brands worldwide peaked at 10% in January 2026 and was lowest at 7.6% in September 2026.
How did search popularity change for boom arm brands worldwide in September 2026?
5 changes
In September 2026, Shure gained estimated Share of Search among boom arm brands worldwide, from 16.7% to 18.8%.
In September 2026, Blue lost estimated Share of Search among boom arm brands worldwide, from 9.4% to 7.6%.
HyperX’s estimated Share of Search among boom arm brands worldwide has lost ground for 3 months in a row, from 48.2% to 46.4% in September 2026.
RODE’s estimated Share of Search among boom arm brands worldwide has lost ground for 3 months in a row, from 27.9% to 27.1% in September 2026.
Estimated monthly branded searches for YETI worldwide fell 50% over 12 measured months, from 140 to 70 in September 2026.
Where does Blue compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Podcast microphone brands | 6th of 6 | 5.5% | Show ranking |
| Boom arm brands | 4th of 6 | 7.6% | Shown above |
| Microphone brands | 5th of 6 | 9.1% | Show ranking |
| Mic arm brands | 2nd of 3 | 21.9% | Show ranking |
How is Blue measured?
Brandwave collects information about searches that people make online using Blue’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- blue microphone
- blue yeti
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Is Blue your brand?
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