Brandwave

How popular isBlue in search?

In August 2026, there were an estimated 109K branded searches for Blue worldwide which held steady over the last 11 months. Blue holds 11.5% estimated Share of Search among podcast microphone brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Audio-Technica29.7%
  2. HyperX26%
  3. Samson21.2%
  4. Shure11.6%
  5. Blue11.5%
  6. RODE0.05%
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Where does Blue compete?

Blue is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Podcast microphone brands5th of 611.5%Shown below
Microphone brands3rd of 615.7%Show ranking

Which podcast microphone brands compete with Blue?

Blue against podcast microphone brands worldwide, by month

Share of Search by month for Audio-Technica, HyperX, Samson, Shure, Blue. The figures are in the table below the chart.

View monthly share of search table
MonthAudio-TechnicaHyperXSamsonShureBlueRODE
Oct 202532.8%23.9%19.6%13.1%10.6%0.06%
Nov 202535%25.6%17.1%11.5%10.9%0.06%
Dec 202533.2%24.7%20.2%11.1%10.8%0.06%
Jan 202634.4%25.6%17.1%11.5%11.3%0.07%
Feb 202630.1%24.9%20.3%13.6%11%0.06%
Mar 202626.3%22.9%28%12.6%10.1%0.07%
Apr 202619.1%17.4%47.5%9.5%6.5%0.04%
May 202627.3%24.4%24.4%13.4%10.4%0.05%
Jun 202630.4%26.5%21.7%11.9%9.6%0.05%
Jul 202630.4%25.8%21.1%11.6%11.1%0.04%
Aug 202629.7%26%21.2%11.6%11.5%0.05%
Sep 2026——————

  1. 1.Audio-Technica

    29.7%

    Held 1st. 282K estimated branded searches, -2.6% vs prior month. Share -0.7 points.

  2. 2.HyperX

    26%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Samson

    21.2%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Shure

    11.6%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Blue

    11.5%

    Held 5th. 109K estimated branded searches, +3.1% vs prior month. Share +0.4 points.

  6. 6.RODE

    0.05%

    Held 6th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between Blue and its closest rivals

How has branded search demand for Blue changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Blue worldwide held steady at 109K.
  • Across the 11 months ending August 2026, Blue’s estimated Share of Search among podcast microphone brands worldwide increased from 10.6% to 11.5%.
  • Across the 11 months ending August 2026, Blue’s estimated Share of Search among podcast microphone brands worldwide peaked at 11.5% in August 2026 and was lowest at 6.5% in April 2026.

How did search popularity change for podcast microphone brands worldwide in August 2026?

  1. In August 2026, Audio-Technica lost estimated Share of Search among podcast microphone brands worldwide, from 30.4% to 29.7%.

  2. Estimated monthly branded searches for RODE worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

  3. Estimated monthly branded searches for Shure worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

How is Blue measured?

Brandwave collects information about searches that people make online using Blue’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • blue microphone
  • blue yeti

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How the Brand Demand Index is measured

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