Elgato vs YETI:Which is searched more?
In September 2026, Elgato and YETI were level on Share of Search among boom Arm brands worldwide, with an estimated 389K versus 388K branded searches, at 19.3% and 19.2% estimated Share of Search. These are worldwide searches for English-language branded terms.
Follow Elgato vs YETI and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Elgato or YETI?
Compare the boom arm brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Elgato, YETI. The figures are in the table below the chart.
View monthly share of search table
| Month | HyperX | RODE | Elgato | YETI | Shure | Blue |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.1% | 18.8% | 19.4% | 18% | 10.5% | 5.3% |
| Nov 2025 | 30.9% | 18.9% | 16.1% | 20.2% | 8.7% | 5.2% |
| Dec 2025 | 29.5% | 15% | 15.4% | 26.7% | 8.3% | 5.1% |
| Jan 2026 | 29.8% | 17.4% | 17.9% | 19.3% | 9.7% | 6% |
| Feb 2026 | 28.4% | 19.3% | 16.3% | 19.7% | 10.8% | 5.4% |
| Mar 2026 | 28.1% | 19.5% | 19.5% | 16.8% | 10.7% | 5.4% |
| Apr 2026 | 27.3% | 20.4% | 17% | 19.8% | 10.7% | 4.9% |
| May 2026 | 25.5% | 19.4% | 19.2% | 21.4% | 10.1% | 4.4% |
| Jun 2026 | 27.7% | 20.1% | 16.3% | 22.1% | 9.2% | 4.6% |
| Jul 2026 | 26.6% | 21.5% | 15.8% | 22.2% | 8.9% | 5.2% |
| Aug 2026 | 26.6% | 19.3% | 15.8% | 23.4% | 9.5% | 5.3% |
| Sep 2026 | 26.8% | 19.5% | 19.3% | 19.2% | 10.9% | 4.4% |
How has the Elgato and YETI comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: YETI took it in November 2025, Elgato took it in March 2026, YETI took it in April 2026, Elgato took it in September 2026.
- Across the 12 months ending September 2026, Elgato’s estimated Share of Search among boom Arm brands worldwide moved from 19.4% to 19.3%, and its estimated monthly branded searches moved from 397K to 389K.
- Across the 12 months ending September 2026, YETI’s estimated Share of Search among boom Arm brands worldwide moved from 18% to 19.2%, and its estimated monthly branded searches moved from 368K to 388K.
How did search popularity change for boom Arm brands worldwide in September 2026?
2 changes

In September 2026, Elgato overtook YETI to rank 3rd among boom Arm brands worldwide, with 19.3% estimated Share of Search.

In September 2026, YETI lost estimated Share of Search among boom Arm brands worldwide, from 23.4% to 19.2%.
Other head-to-heads among boom Arm brands
How each brand is measured
Brandwave collects information about searches that people make online using Elgato’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.