Brandwave

Elgato vs YETI:Which is searched more?

In September 2026, Elgato and YETI were level on Share of Search among boom Arm brands worldwide, with an estimated 389K versus 388K branded searches, at 19.3% and 19.2% estimated Share of Search. These are worldwide searches for English-language branded terms.

Share of Search among boom Arm brands worldwide in September 2026Which is more popular in search, Elgato or YETI?
Elgato19.3%389K searches
vs
YETI19.2%388K searches

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Which is more popular in search, Elgato or YETI?

Compare the boom arm brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Elgato and YETI among boom Arm brands worldwide, by month

Share of Search by month for Elgato, YETI. The figures are in the table below the chart.

View monthly share of search table
MonthHyperXRODEElgatoYETIShureBlue
Oct 202528.1%18.8%19.4%18%10.5%5.3%
Nov 202530.9%18.9%16.1%20.2%8.7%5.2%
Dec 202529.5%15%15.4%26.7%8.3%5.1%
Jan 202629.8%17.4%17.9%19.3%9.7%6%
Feb 202628.4%19.3%16.3%19.7%10.8%5.4%
Mar 202628.1%19.5%19.5%16.8%10.7%5.4%
Apr 202627.3%20.4%17%19.8%10.7%4.9%
May 202625.5%19.4%19.2%21.4%10.1%4.4%
Jun 202627.7%20.1%16.3%22.1%9.2%4.6%
Jul 202626.6%21.5%15.8%22.2%8.9%5.2%
Aug 202626.6%19.3%15.8%23.4%9.5%5.3%
Sep 202626.8%19.5%19.3%19.2%10.9%4.4%

How has the Elgato and YETI comparison changed over the last 12 months?

  • The lead changed hands 4 times in the 12 months ending September 2026: YETI took it in November 2025, Elgato took it in March 2026, YETI took it in April 2026, Elgato took it in September 2026.
  • Across the 12 months ending September 2026, Elgato’s estimated Share of Search among boom Arm brands worldwide moved from 19.4% to 19.3%, and its estimated monthly branded searches moved from 397K to 389K.
  • Across the 12 months ending September 2026, YETI’s estimated Share of Search among boom Arm brands worldwide moved from 18% to 19.2%, and its estimated monthly branded searches moved from 368K to 388K.

How did search popularity change for boom Arm brands worldwide in September 2026?

  1. In September 2026, Elgato overtook YETI to rank 3rd among boom Arm brands worldwide, with 19.3% estimated Share of Search.

  2. In September 2026, YETI lost estimated Share of Search among boom Arm brands worldwide, from 23.4% to 19.2%.

Other head-to-heads among boom Arm brands

How each brand is measured

Brandwave collects information about searches that people make online using Elgato’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Elgato

5 branded search terms

  • elgato
  • elgato facecam
  • elgato game capture
  • elgato webcam
  • webcam elgato

YETI

4 branded search terms

  • yeti drinkware
  • yeti rambler
  • yeti tumbler
  • yeti water bottle

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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