Owala vs YETI:Which is searched more?
In September 2026, Owala had more branded searches than YETI among drink bottle brands worldwide. Owala was estimated to have 4.4M branded searches compared to YETI’s 388K, and held a 71.2% Share of Search versus YETI’s 6.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Owala or YETI?
Compare the drink bottle brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Owala, YETI. The figures are in the table below the chart.
View monthly share of search table
| Month | Owala | Stanley | Hydro Flask | YETI | Frank Green | Chilly's |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.2% | 10.5% | 11.2% | 7.2% | 3.2% | 2.7% |
| Nov 2025 | 70.8% | 7.9% | 9.4% | 6.7% | 3.3% | 1.8% |
| Dec 2025 | 65.9% | 8.9% | 10% | 9.8% | 3.5% | 1.9% |
| Jan 2026 | 65.8% | 9.3% | 10.7% | 8% | 3.1% | 3.1% |
| Feb 2026 | 68.5% | 8.5% | 9.7% | 8.2% | 2.8% | 2.3% |
| Mar 2026 | 69.8% | 9.4% | 9.3% | 6.7% | 2.7% | 2.2% |
| Apr 2026 | 67.7% | 10.3% | 9.5% | 7.5% | 2.7% | 2.2% |
| May 2026 | 66.8% | 10.9% | 9.3% | 8.6% | 2.2% | 2.2% |
| Jun 2026 | 66.1% | 12.1% | 9.1% | 8.4% | 2.1% | 2.1% |
| Jul 2026 | 69.8% | 10.5% | 9% | 7.1% | 2.1% | 1.4% |
| Aug 2026 | 69.5% | 11.8% | 9% | 6.2% | 2.1% | 1.4% |
| Sep 2026 | 71.2% | 10.8% | 7.7% | 6.3% | 2.2% | 1.8% |
How has the Owala and YETI comparison changed over the last 12 months?
3 findings
- Owala was ahead of YETI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Owala’s estimated Share of Search among drink bottle brands worldwide moved from 65.2% to 71.2%, and its estimated monthly branded searches moved from 3.3M to 4.4M.
- Across the 12 months ending September 2026, YETI’s estimated Share of Search among drink bottle brands worldwide moved from 7.2% to 6.3%, and its estimated monthly branded searches moved from 368K to 388K.
How did search popularity change for drink bottle brands worldwide in September 2026?
1 change
In September 2026, Owala gained estimated Share of Search among drink bottle brands worldwide, from 69.5% to 71.2%.
Other head-to-heads among drink bottle brands
How each brand is measured
Brandwave collects information about searches that people make online using Owala’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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