Hydro Flask vs Stanley:Which is searched more?
In September 2026, Hydro Flask had more branded searches than Stanley among drink bottle brands worldwide. Hydro Flask was estimated to have 450K branded searches compared to Stanley’s 49.5K, and held a 59.4% Share of Search versus Stanley’s 6.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hydro Flask or Stanley?
Compare the drink bottle brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hydro Flask, Stanley. The figures are in the table below the chart.
View monthly share of search table
| Month | Hydro Flask | Frank Green | Chilly's | Stanley | Owala | YETI |
|---|---|---|---|---|---|---|
| Oct 2025 | 60.6% | 18.2% | 14.9% | 5.5% | 0.49% | 0.32% |
| Nov 2025 | 59.8% | 21.9% | 12% | 5.4% | 0.59% | 0.32% |
| Dec 2025 | 59.8% | 21.9% | 12% | 5.4% | 0.59% | 0.32% |
| Jan 2026 | 58.7% | 17.6% | 17.6% | 5.3% | 0.47% | 0.31% |
| Feb 2026 | 60.6% | 18.2% | 14.8% | 5.5% | 0.59% | 0.32% |
| Mar 2026 | 59.8% | 17.9% | 14.7% | 6.6% | 0.72% | 0.32% |
| Apr 2026 | 60.5% | 18.2% | 14.8% | 5.4% | 0.73% | 0.32% |
| May 2026 | 62.3% | 15.2% | 15.3% | 5.6% | 1.1% | 0.5% |
| Jun 2026 | 61.5% | 15% | 15.1% | 6.8% | 0.9% | 0.74% |
| Jul 2026 | 65.5% | 16.1% | 10.8% | 5.9% | 1.2% | 0.52% |
| Aug 2026 | 65.8% | 16.1% | 10.8% | 5.9% | 0.97% | 0.35% |
| Sep 2026 | 59.4% | 17.8% | 14.6% | 6.5% | 1.3% | 0.38% |
How has the Hydro Flask and Stanley comparison changed over the last 12 months?
3 findings
- Hydro Flask was ahead of Stanley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hydro Flask’s estimated Share of Search among drink bottle brands worldwide moved from 60.6% to 59.4%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Stanley’s estimated Share of Search among drink bottle brands worldwide moved from 5.5% to 6.5%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for drink bottle brands worldwide in September 2026?
2 changes
In September 2026, Stanley gained estimated Share of Search among drink bottle brands worldwide, from 5.9% to 6.5%.
In September 2026, Hydro Flask lost estimated Share of Search among drink bottle brands worldwide, from 65.8% to 59.4%.
Other head-to-heads among drink bottle brands
How each brand is measured
Brandwave collects information about searches that people make online using Hydro Flask’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hydro Flask
1 branded search term
- hydro flask
Stanley
1 branded search term
- stanley iceflow
Put your own brand in this comparison
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