Hydro Flask vs Owala:Which is searched more?
In September 2026, Hydro Flask had more branded searches than Owala among drink bottle brands worldwide. Hydro Flask was estimated to have 450K branded searches compared to Owala’s 9.9K, and held a 59.4% Share of Search versus Owala’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hydro Flask or Owala?
Compare the drink bottle brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hydro Flask, Owala. The figures are in the table below the chart.
View monthly share of search table
| Month | Hydro Flask | Frank Green | Chilly's | Stanley | Owala | YETI |
|---|---|---|---|---|---|---|
| Oct 2025 | 60.6% | 18.2% | 14.9% | 5.5% | 0.49% | 0.32% |
| Nov 2025 | 59.8% | 21.9% | 12% | 5.4% | 0.59% | 0.32% |
| Dec 2025 | 59.8% | 21.9% | 12% | 5.4% | 0.59% | 0.32% |
| Jan 2026 | 58.7% | 17.6% | 17.6% | 5.3% | 0.47% | 0.31% |
| Feb 2026 | 60.6% | 18.2% | 14.8% | 5.5% | 0.59% | 0.32% |
| Mar 2026 | 59.8% | 17.9% | 14.7% | 6.6% | 0.72% | 0.32% |
| Apr 2026 | 60.5% | 18.2% | 14.8% | 5.4% | 0.73% | 0.32% |
| May 2026 | 62.3% | 15.2% | 15.3% | 5.6% | 1.1% | 0.5% |
| Jun 2026 | 61.5% | 15% | 15.1% | 6.8% | 0.9% | 0.74% |
| Jul 2026 | 65.5% | 16.1% | 10.8% | 5.9% | 1.2% | 0.52% |
| Aug 2026 | 65.8% | 16.1% | 10.8% | 5.9% | 0.97% | 0.35% |
| Sep 2026 | 59.4% | 17.8% | 14.6% | 6.5% | 1.3% | 0.38% |
How has the Hydro Flask and Owala comparison changed over the last 12 months?
3 findings
- Hydro Flask was ahead of Owala in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hydro Flask’s estimated Share of Search among drink bottle brands worldwide moved from 60.6% to 59.4%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Owala’s estimated Share of Search among drink bottle brands worldwide moved from 0.49% to 1.3%, and its estimated monthly branded searches moved from 4.4K to 9.9K.
How did search popularity change for drink bottle brands worldwide in September 2026?
2 changes
In September 2026, Hydro Flask lost estimated Share of Search among drink bottle brands worldwide, from 65.8% to 59.4%.
Estimated monthly branded searches for Owala worldwide rose 125% over 12 measured months, from 4.4K to 9.9K in September 2026.
Other head-to-heads among drink bottle brands
How each brand is measured
Brandwave collects information about searches that people make online using Hydro Flask’s and Owala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hydro Flask
1 branded search term
- hydro flask
Owala
1 branded search term
- freesip
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