Brandwave

How popular isOwala in search?

In September 2026, there were an estimated 4.4M branded searches for Owala worldwide which is up 31.5% over the last 12 months. Owala holds 1.3% estimated Share of Search among drink bottle brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hydro Flask59.4%
  2. Frank Green17.8%
  3. Chilly's14.6%
  4. Stanley6.5%
  5. Owala1.3%
  6. YETI0.38%
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Which drink bottle brands compete with Owala?

Owala against drink bottle brands worldwide, by month

Share of Search by month for Hydro Flask, Frank Green, Chilly's, Stanley, Owala. The figures are in the table below the chart.

View monthly share of search table
MonthHydro FlaskFrank GreenChilly'sStanleyOwalaYETI
Oct 202560.6%18.2%14.9%5.5%0.49%0.32%
Nov 202559.8%21.9%12%5.4%0.59%0.32%
Dec 202559.8%21.9%12%5.4%0.59%0.32%
Jan 202658.7%17.6%17.6%5.3%0.47%0.31%
Feb 202660.6%18.2%14.8%5.5%0.59%0.32%
Mar 202659.8%17.9%14.7%6.6%0.72%0.32%
Apr 202660.5%18.2%14.8%5.4%0.73%0.32%
May 202662.3%15.2%15.3%5.6%1.1%0.5%
Jun 202661.5%15%15.1%6.8%0.9%0.74%
Jul 202665.5%16.1%10.8%5.9%1.2%0.52%
Aug 202665.8%16.1%10.8%5.9%0.97%0.35%
Sep 202659.4%17.8%14.6%6.5%1.3%0.38%

  1. 1.Hydro Flask

    59.4%

    Held 1st. 450K estimated branded searches, -33.1% vs prior month. Share -6.4 points.

  2. 2.Frank Green

    17.8%

    Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share +1.7 points.

  3. 3.Chilly's

    14.6%

    Held 3rd. 110K estimated branded searches, -0.05% vs prior month. Share +3.8 points.

  4. 4.Stanley

    6.5%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share +0.6 points.

  5. 5.Owala

    1.3%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.YETI

    0.38%

    Held 6th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

Compare search popularity between Owala and its closest rivals

Every comparison with Owala

How has branded search demand for Owala changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Owala worldwide rose from 3.3M to 4.4M.
  • Across the 12 months ending September 2026, Owala’s estimated Share of Search among drink bottle brands worldwide increased from 0.49% to 1.3%.

How did search popularity change for drink bottle brands worldwide in September 2026?

  1. In September 2026, Chilly's gained estimated Share of Search among drink bottle brands worldwide, from 10.8% to 14.6%.

  2. In September 2026, Frank Green gained estimated Share of Search among drink bottle brands worldwide, from 16.1% to 17.8%.

  3. In September 2026, Stanley gained estimated Share of Search among drink bottle brands worldwide, from 5.9% to 6.5%.

  4. In September 2026, Hydro Flask lost estimated Share of Search among drink bottle brands worldwide, from 65.8% to 59.4%.

  5. Estimated monthly branded searches for Owala worldwide rose 125% over 12 measured months, from 4.4K to 9.9K in September 2026.

Where does Owala compete?

Owala is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Insulated drinkware brands1st of 572.5%Show ranking
Insulated tumbler brands6th of 71.1%Show ranking
Drink bottle brands5th of 61.3%Shown above

How is Owala measured?

Brandwave collects information about searches that people make online using Owala’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • freesip
  • owala
  • owala bottle
  • owala freesip
  • owala tumbler
  • owala water bottle
  • water bottle owala

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How the Brand Demand Index is measured

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