Brandwave

Owala vs Stanley:Which is searched more?

In September 2026, Stanley had more branded searches than Owala among drink bottle brands worldwide. Stanley was estimated to have 49.5K branded searches compared to Owala’s 9.9K, and held a 6.5% Share of Search versus Owala’s 1.3%. These are worldwide searches for English-language branded terms.

Share of Search among drink bottle brands worldwide in September 2026Which is more popular in search, Owala or Stanley?
Owala1.3%9.9K searches
vs
Stanley6.5%49.5K searches

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Which is more popular in search, Owala or Stanley?

Compare the drink bottle brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Owala and Stanley among drink bottle brands worldwide, by month

Share of Search by month for Stanley, Owala. The figures are in the table below the chart.

View monthly share of search table
MonthHydro FlaskFrank GreenChilly'sStanleyOwalaYETI
Oct 202560.6%18.2%14.9%5.5%0.49%0.32%
Nov 202559.8%21.9%12%5.4%0.59%0.32%
Dec 202559.8%21.9%12%5.4%0.59%0.32%
Jan 202658.7%17.6%17.6%5.3%0.47%0.31%
Feb 202660.6%18.2%14.8%5.5%0.59%0.32%
Mar 202659.8%17.9%14.7%6.6%0.72%0.32%
Apr 202660.5%18.2%14.8%5.4%0.73%0.32%
May 202662.3%15.2%15.3%5.6%1.1%0.5%
Jun 202661.5%15%15.1%6.8%0.9%0.74%
Jul 202665.5%16.1%10.8%5.9%1.2%0.52%
Aug 202665.8%16.1%10.8%5.9%0.97%0.35%
Sep 202659.4%17.8%14.6%6.5%1.3%0.38%

How has the Owala and Stanley comparison changed over the last 12 months?

  • Stanley was ahead of Owala in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Owala’s estimated Share of Search among drink bottle brands worldwide moved from 0.49% to 1.3%, and its estimated monthly branded searches moved from 4.4K to 9.9K.
  • Across the 12 months ending September 2026, Stanley’s estimated Share of Search among drink bottle brands worldwide moved from 5.5% to 6.5%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for drink bottle brands worldwide in September 2026?

  1. In September 2026, Stanley gained estimated Share of Search among drink bottle brands worldwide, from 5.9% to 6.5%.

  2. Estimated monthly branded searches for Owala worldwide rose 125% over 12 measured months, from 4.4K to 9.9K in September 2026.

Other head-to-heads among drink bottle brands

How each brand is measured

Brandwave collects information about searches that people make online using Owala’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Owala

1 branded search term

  • freesip

Stanley

1 branded search term

  • stanley iceflow

How the Brand Demand Index is measured

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