Specialized vs YETI:Which is searched more?
In September 2026, Specialized had more branded searches than YETI among mtb brands worldwide. Specialized was estimated to have 1.1M branded searches compared to YETI’s 388K, and held a 59.2% Share of Search versus YETI’s 21.2%. These are worldwide searches for English-language branded terms.
Follow Specialized vs YETI and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Specialized or YETI?
Compare the mtb brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Specialized, YETI. The figures are in the table below the chart.
View monthly share of search table
| Month | Specialized | YETI | Cube | Giant | Ghost | Scott |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.8% | 21.2% | 7.8% | 9.5% | 1.3% | 0.38% |
| Nov 2025 | 57.5% | 27.4% | 6.1% | 7.5% | 1.2% | 0.3% |
| Dec 2025 | 47.5% | 38.4% | 5.1% | 7.6% | 1.2% | 0.3% |
| Jan 2026 | 54.9% | 27.5% | 7% | 8.6% | 1.4% | 0.42% |
| Feb 2026 | 56% | 25.9% | 7.3% | 8.9% | 1.5% | 0.44% |
| Mar 2026 | 64.6% | 17.1% | 8.4% | 8.4% | 1.2% | 0.33% |
| Apr 2026 | 62.1% | 17.6% | 9.5% | 9.5% | 1.1% | 0.31% |
| May 2026 | 60.7% | 19.7% | 9.1% | 9.1% | 1.1% | 0.25% |
| Jun 2026 | 61.8% | 20.9% | 8% | 8% | 0.98% | 0.26% |
| Jul 2026 | 61.3% | 21.7% | 7.9% | 7.9% | 0.89% | 0.26% |
| Aug 2026 | 58.3% | 21.7% | 11.3% | 7.5% | 0.86% | 0.3% |
| Sep 2026 | 59.2% | 21.2% | 11% | 7.4% | 1% | 0.36% |
How has the Specialized and YETI comparison changed over the last 12 months?
3 findings
- Specialized was ahead of YETI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Specialized’s estimated Share of Search among mtb brands worldwide moved from 59.8% to 59.2%, and its estimated monthly branded searches moved from 1M to 1.1M.
- Across the 12 months ending September 2026, YETI’s estimated Share of Search among mtb brands worldwide held steady at 21.2%, and its estimated monthly branded searches moved from 368K to 388K.
How did search popularity change for mtb brands worldwide in September 2026?
2 changes
In September 2026, Specialized gained estimated Share of Search among mtb brands worldwide, from 58.3% to 59.2%.
In September 2026, YETI lost estimated Share of Search among mtb brands worldwide, from 21.7% to 21.2%.
Other head-to-heads among mtb brands
How each brand is measured
Brandwave collects information about searches that people make online using Specialized’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Specialized
4 branded search terms
- specialized
- specialized bicycle
- specialized bike
- specialized bikes rockhopper
YETI
4 branded search terms
- yeti drinkware
- yeti rambler
- yeti tumbler
- yeti water bottle
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.